💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,453 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

詐欺バスター Lite

Trend Micro · ▶︎

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Study →

Calendar 2026

Shree Radha Damodar · ▶︎

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Simple Calendar - easy planner

Komorebi · ▶︎

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Study →

ClevCalc - Calculator

Cleveni · ▶︎

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Sticky Note: Polar Bear Days

ArtsPlanet · ▶︎

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Study →

QR Code Reader・Barcode Scanner

App Craze · ▶︎

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Study →

PDF Smooth Reader & Editor

CORPS ENSEIGNANT (SARL CORPS ENSEIGNANT) · ▶︎

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Notion: Notes, Tasks, AI

Notion Labs · ▶︎

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ソフィBe - 生理＆体調管理アプリ・月経周期＆妊活サポート

Unicharm · ▶︎

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QR Scanner & Barcode Reader

Afex Digital · ▶︎

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WalkPay - Walk&Earn Rewards

NewDreamDeveloper · ▶︎

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献血Web会員サービス ラブラッド

日本赤十字社血液事業本部 · ▶︎

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OMRON connect

OMRON HEALTHCARE · ▶︎

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ポイム

TT · ▶︎

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toreluna - トレルナで生理用ナプキンが無料

Toreluna, Next Innovation · ▶︎

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Study →

私の歯医者さん

株式会社ストランザ · ▶︎

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HELPO 健康相談やオンライン診療ができるヘルスケアアプリ

ヘルスケアテクノロジーズ株式会社 · ▶︎

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Screen Time for Focus -Blockin

Blockin · ▶︎

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Pedometer - step counter

Wako Development · ▶︎

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Step Counter - Pedometer & BMI

Health Applines · ▶︎

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Step Counter - Pedometer App

Welltastic Application · ▶︎

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Pedometer - Step Counter Maipo

URECY WORKS · ▶︎

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Blood pressure - Blood Sugar

highsecure · ▶︎

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BP Tracker Home

UtooTime · ▶︎

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Cashwalk　歩くだけで簡単ポイ活

Nudge Healthcare株式会社 · ▶︎

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Pedometer - Step Counter

Peace · ▶︎

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Heart Rate: Blood Pressure App

ZANKHANA · ▶︎

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LifeFit : 全国300店舗どこでも使える

FiT · ▶︎

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Step Counter: Walking Tracker

Sharon Evans · ▶︎

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beSelf - マインドフルネス・性格診断・ジャーナリング

Japan Tobacco · ▶︎

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ポイすら　歩いて育ててポイ活アプリ

BAROWS · ▶︎

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Study →

OiTr

オイテル株式会社 · ▶︎

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StudyCast（スタキャス）-勉強・記録・タイマー

Benesse · ▶︎

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英単語アプリ モチタン-TOEIC/英検/中学/高校/小学生

Astran · ▶︎

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Study →

子供の知育・キッズ向けゲーム-ごっこランド お店屋さんごっこ

KidsStar · ▶︎

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BeeSpeaker Learn English

BeeSpeaker · ▶︎

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Study →

Pedometer King - Step Counter

Kingbrain · ▶︎

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Langaku（ランガク）- マンガで楽しく英語を勉強しよう

Mantra · ▶︎

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英語勉強 mikan 英語の学習 TOEIC/英検®/英会話

mikan · ▶︎

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漢字読み方手書き検索辞典

Flipout · ▶︎

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スタディサプリ 小学/中学/高校/大学受験講座

Recruit · ▶︎

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英語の友　旺文社リスニングアプリ

Obunsha · ▶︎

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ターゲットの友 英単語アプリで大学受験・TOEIC®対策！

Obunsha · ▶︎

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Studyplus（スタディプラス）勉強習慣＆進路サポート

Studyplus · ▶︎

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毎日 脳トレ 1日5分で頭の体操

nullhouse · ▶︎

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鬼から電話　子育てシーンに役立つサポートアプリ

MEDIA ACTIVE · ▶︎

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Study →

ＤＹＭスカウト

株式会社DYM · ▶︎

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Study →

ロック画面漢字（漢字・四字熟語・ことわざの学習アラーム）

MiracleStudy · ▶︎

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Study →

Classiホーム

Classi · ▶︎

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Study →

もしもし！プリキュアでんわ

東映アニメーション株式会社／TOEI ANIMATION · ▶︎

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Study →