💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,414 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Shopii - Grocery List & To Do

TyabaApp · ▶︎

-

-★

Study →

買い物リスト-店ごとにメモできる・チェック＆カウント機能付き

Copotal Factory · ▶︎

-

-★

Study →

BITBUY

株式会社ホーム・コム · ▶︎

-

-★

Study →

ハコメモ - シンプル買い物メモ

yokoro lab · ▶︎

-

-★

Study →

Shared Shopping List - Grocery

familiar 株式会社 · ▶︎

-

-★

Study →

Shopping list - check list

Airsoft · ▶︎

-

-★

Study →

My Usual Shopping List

CUTBOSS · ▶︎

-

-★

Study →

Fate/Grand Order

Aniplex · ▶︎

-

-★

Study →

ウマ娘 プリティーダービー

Cygames · ▶︎

-

-★

Study →

SDガンダム ジージェネレーション エターナル

Bandai Namco Entertainment · ▶︎

-

-★

Study →

モンスターストライク

XFLAG · ▶︎

-

-★

Study →

LINE：ディズニー ツムツム

LINE (LY Corporation) · ▶︎

-

-★

Study →

ドラゴンクエストウォーク

SQUARE ENIX · ▶︎

-

-★

Study →

パズル＆ドラゴンズ(Puzzle & Dragons)

GungHo Online Entertainment · ▶︎

-

-★

Study →

学園アイドルマスター

Bandai Namco Entertainment · ▶︎

-

-★

Study →

Zenless Zone Zero

COGNOSPHERE · ▶︎

-

-★

Study →

MementoMori: AFKRPG

Bank of Innovation · ▶︎

-

-★

Study →

信長の野望 真戦

Qookka Games · ▶︎

-

-★

Study →

Trickcal:Chibi Go

BILIBILI · ▶︎

-

-★

Study →

Wizardry Variants Daphne

株式会社ドリコム · ▶︎

-

-★

Study →

LINE Pokopoko

LINE (LY Corporation) · ▶︎

-

-★

Study →

雀魂‐じゃんたま‐

Yostar · ▶︎

-

-★

Study →

妖怪ウォッチ ぷにぷに

LEVEL-5 · ▶︎

-

-★

Study →

#コンパス【戦闘摂理解析システム】

NHN PlayArt · ▶︎

-

-★

Study →

プロ野球スピリッツA

KONAMI · ▶︎

-

-★

Study →

旦那様の一発逆転人生

37Games-Oversea · ▶︎

-

-★

Study →

ブルーアーカイブ

Yostar · ▶︎

-

-★

Study →

恋と深空

InFold Games · ▶︎

-

-★

Study →

あんさんぶるスターズ！！Music

Happy Elements K.K · ▶︎

-

-★

Study →

Shadowverse: Worlds Beyond

Cygames · ▶︎

-

-★

Study →

TOEIC®L&Rテスト対策 -スタディサプリENGLISH

Recruit · ▶︎

-

-★

Study →

P5X ペルソナ５: The Phantom X

SEGA · ▶︎

-

-★

Study →

SuperChinese: Learn Chinese

Shanghai Yuxuan Information Technology · ▶︎

-

-★

Study →

さんすう思考力プラス しまじろうと学べるベネッセの算数アプリ

Benesse · ▶︎

-

-★

Study →

Progate

Progate · ▶︎

-

-★

Study →

Think!Think! Games for Kids

Wonderfy · ▶︎

-

-★

Study →

アンパンマン おてつだいできた！子供向けのアプリ・幼児 知育

NTV Wands · ▶︎

-

-★

Study →

ビジネス英語・英会話 - スタディサプリENGLISH

Recruit · ▶︎

-

-★

Study →

宅建 過去問 2026 - 独学TODAY

TRIPS · ▶︎

-

-★

Study →

辰已の肢別 [司試・予備・LS]

TATSUMI · ▶︎

-

-★

Study →

新日常英会話 - スタディサプリENGLISH

Recruit · ▶︎

-

-★

Study →

スタディサプリ小学・中学講座 -小学生の勉強から高校入試まで

Recruit · ▶︎

-

-★

Study →

語学プレーヤー〈NHK出版〉

NHK Publishing · ▶︎

-

-★

Study →

中小企業診断士スピード問題集SmartAI-2026年度版

GuenoCross · ▶︎

-

-★

Study →

Make Japanese Friends−Langmate

株式会社ラングメイト · ▶︎

-

-★

Study →

Screen and Photo Translator

Battery Stats Saver · ▶︎

-

-★

Study →

電気工事士2種：ゼロから学べる第二種電気工事士の基礎＋過去問

GINOAPPS · ▶︎

-

-★

Study →

トド英語

Enuma · ▶︎

-

-★

Study →

TestMaker

QuizMarket · ▶︎

-

-★

Study →

ビデオ通話 マシェライブ-ビデオ通話・ビデオチャット通話

MacheTalk · ▶︎

-

-★

Study →