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💳 Paywall & Pricing Analysis

2,484 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,484
Subscription apps
$11.82
Median monthly
$7.05
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 177 $3.00-$4.99 234 $5.00-$7.99 285 $8.00-$9.99 361 $10.00-$14.99 538 $15.00-$19.99 244 $20.00+ 637

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,484 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
Easy Rout Map: Navigation Path
Travel Maps Tech · ▶︎
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-
Study →
ドコモ・バイクシェア - バイクシェアサービス
株式会社ドコモ・バイクシェア · ▶︎
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Study →
Toyoko INN App
東横INN · ▶︎
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Study →
温泉クーポン検索 ニフティ温泉 地図・現在地かららくらく検索
NIFTY Lifestyle · ▶︎
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Study →
KKday - Everything travel
KKday · ▶︎
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Study →
HANEDA AIRPORT
HANEDA / Tokyo International Airport · ▶︎
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Study →
EKITAG|Digital Stamps
株式会社ジェイアール東日本企画 · ▶︎
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Study →
ルートインホテルズ公式アプリ
ルートインジャパン · ▶︎
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Study →
skyticket
Adventure · ▶︎
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Study →
トヨタレンタカーアプリ
TOYOTA MOTOR · ▶︎
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Study →
バス比較なび - 日本最大級の高速バス比較アプリ
LCL · ▶︎
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Study →
るるぶトラベルー宿泊予約アプリ
JTB · ▶︎
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Study →
trifa - Travel eSIM Store App
trifa · ▶︎
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Study →
エアトリ:格安航空券を検索・比較
AirTrip · ▶︎
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Study →
ニコパス/格安レンタカーアプリ
(株)レンタス · ▶︎
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Study →
Keikenchi: Japan Travel Map
Qdan · ▶︎
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Study →
Peach
Peach Aviation · ▶︎
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Study →
WOWPASS: Go Cashless in Korea
Orange Square · ▶︎
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Study →
志摩スペイン村公式アプリ
志摩スペイン村 · ▶︎
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Study →
Kumamap - Bear Safety Japan
Danyel Koca · ▶︎
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Study →
tabiori Trip Planner & Photos
GOTARU · ▶︎
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Study →
Fuji-Q Highland App
FUJIKYU HIGHLAND,K.K · ▶︎
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Study →
日本最大の高速バス予約サイト 発車オーライネット
KOBO · ▶︎
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Study →
Tokyo Disney Resort App
Oriental Land · ▶︎
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Study →
山と高原地図ホーダイ - 登山地図ナビアプリ
株式会社昭文社 · ▶︎
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Study →
Easy Route Map Navigation
Mobile Solution Tech · ▶︎
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Study →
山と高原地図
株式会社昭文社 · ▶︎
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Study →
ラブホテル ラブホ検索&予約アプリ ハッピーホテル
USEN-ALMEX · ▶︎
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Study →
Route! by ツーリングマップル
株式会社昭文社 · ▶︎
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Study →
しおり
NAVITIME JAPAN · ▶︎
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Study →
道の駅 徹底ガイド
KW10 · ▶︎
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Study →
旅行英会話 - Help me Travel
Unicorn Creations · ▶︎
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Study →
iko for Friends - 仲間と行きたい場所をメモ
tatsukikane · ▶︎
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Study →
Magisuke:TDR舞浜パーク予定表&旅程|友達と共有
hokkalon · ▶︎
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Study →
Tokyo Narita : Flight Info
FlightInfoApps.com · ▶︎
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Study →
花火に行こう Plus
Masahiro Sakai · ▶︎
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Study →
たびログ 〜GPSで旅のルートを記録するアプリ〜
Shoichi Apps · ▶︎
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Study →
Mountain trip logger GOLD
KMI · ▶︎
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Study →
キャンプ場マップ・バーベキュー場検索
Olive System · ▶︎
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Study →
Flymaps
Flymaps · ▶︎
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Study →
Hanping Chinese Camera OCR
Hanping · ▶︎
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Study →
【おでかけ向日葵】稲荷巡り×親身に寄り添うAIコンパニオン
ひまわりコネクト · ▶︎
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Study →
TOPOS / トポス クライミングトポアプリ
Sunborn · ▶︎
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Study →
朝夕日和
LivLog · ▶︎
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Study →
お寺がいいね 御朱印帳・年末年始・初詣の参拝記録
Recstu · ▶︎
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Study →
Learn Tibetan
EuroTalk · ▶︎
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Study →
道の駅コレクション - マップで探す+旅行を記録
slowlab · ▶︎
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Study →
Plan together. | Pairto
RINGRIN · ▶︎
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Study →
KMIクラウドサービス
KMI · ▶︎
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Study →
JPN470 - 都道府県制覇アプリ(旅行記録&観光ガイド)
栢乃屋 (Hakunoya) · ▶︎
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Study →