← Intelligence hub

💳 Paywall & Pricing Analysis

2,465 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,465
Subscription apps
$11.77
Median monthly
$7.03
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 177 $3.00-$4.99 235 $5.00-$7.99 281 $8.00-$9.99 362 $10.00-$14.99 530 $15.00-$19.99 243 $20.00+ 627

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,465 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
Figuritas: Sticker Collector
Matias Jurfest · 🍎
$1.99/mo
4.9★
Study →
Magic: Fantasy Roleplay Chat
Digital Fun · ▶︎
$9.97/mo
4.6★
Study →
Petlibro
Designlibro · 🍎
$11.99/mo
4.6★
Study →
Talkpal - AI Language Learning
TalkPal · 🍎
$14.00/mo
4.7★
Study →
SHOWROOM-video live streaming
SHOWROOM · ▶︎
$9.70/mo
4.4★
Study →
Catan Classic
USM · ▶︎
$4.99/mo
2.4★
Study →
ANWB Onderweg & Wegenwacht
ANWB · ▶︎
$12.21/mo
4.0★
Study →
DramaTV: Reel & Drama Shorts
APANDA TRAVEL · ▶︎
$7.62/mo
4.5★
Study →
포스텔러 - 신년운세, 사주, 타로, 궁합, 점성술
Team UN7QI3 · ▶︎
$9.03/mo
4.5★
Study →
치지직 - CHZZK
NAVER · ▶︎
$12.72/mo
2.4★
Study →
SkillCat: EPA 608, HVAC & more
SkillCat · 🍎
$10.00/mo
4.9★
Study →
Language Learning - Easy Speak
INTSIG · 🍎
$14.00/mo
4.6★
Study →
Word Search Explorer
PlaySimple Games · ▶︎
$7.03/mo
4.9★
Study →
Solitaire - Classic Card Games
Guru Puzzle Game · ▶︎
$7.71/mo
4.8★
Study →
Shattered Pixel Dungeon
Shattered Pixel · ▶︎
$9.99/mo
4.8★
Study →
Parrot - Learn Spanish
Parrot Learning · 🍎
$14.00/mo
4.6★
Study →
라프텔
Laftel · ▶︎
$3.11/mo
4.3★
Study →
Goods Puzzle: Sort Challenge™
FALCON GAMES · ▶︎
$13.42/mo
4.7★
Study →
MapleStory Worlds
Toben Studio · ▶︎
$11.37/mo
2.8★
Study →
Lucky Time Slots Casino Games
DGN Games · ▶︎
$31.46/mo
4.7★
Study →
Music Piano 7: Rush Song Games
Melodya Muses · ▶︎
$7.03/mo
4.7★
Study →
dアニメストア-アニメ動画が見放題のアプリ/コミックも読める
NTT DOCOMO · ▶︎
$9.44/mo
-★
Study →
Neo Monsters
ZigZaGame · ▶︎
$8.90/mo
4.6★
Study →
Masti-Voice Chat Party, Games
Masti Team · ▶︎
$3.16/mo
4.1★
Study →
Royal Kingdom
Dream Games · ▶︎
$9.95/mo
4.6★
Study →
Pokémon TCG Pocket - Card Game
The Pokémon · ▶︎
$9.95/mo
4.5★
Study →
Kooply Run™: Play and Create!
KOOPLY · ▶︎
$7.00/mo
4.5★
Study →
Tik Tap Challenge
XGame Global · ▶︎
$4.67/mo
4.5★
Study →
ピュアニスタ 創作意欲を満たす癒しのアトリエ空間
cocone · ▶︎
$8.90/mo
-★
Study →
Lemino（レミノ）映画やドラマ、アニメなどの動画が見放題
NTT DOCOMO · ▶︎
$4.85/mo
-★
Study →
CoupleLens
FUTURE GENERATOR · ▶︎
$8.81/mo
-★
Study →
Beyo: Cinematic AI Video
AIGC VIDEO GENERATOR · ▶︎
$7.73/mo
-★
Study →
Minimix: AI Video Maker
Jishi Design&Tech (HK) · ▶︎
$7.73/mo
-★
Study →
Heyo: Fun AI Video Maker
AIGC VIDEO GENERATOR · ▶︎
$7.73/mo
-★
Study →
Vimi: AI Photo to Video
FUTURE GENERATOR · ▶︎
$7.73/mo
-★
Study →
Viyo: AI Story-driven Video
Jishi Design&Tech (HK) · ▶︎
$7.73/mo
-★
Study →
Mastram: Web Series & More
PlayDigital · ▶︎
$2.11/mo
-★
Study →
Imprint: Learn Visually
Polywise · ▶︎
$39.99/mo
4.4★
Study →
Sangam.com - Matrimonial App
People Interactive (I) Pvt · 🍎
$30.00/mo
4.4★
Study →
Stompers: Step Counter Friends
Stompers · 🍎
$9.99/mo
4.7★
Study →
Bus Simulator India
Maleo · ▶︎
$5.45/mo
3.9★
Study →
Gossip Harbor: Merge & Story
Microfun · ▶︎
$9.95/mo
4.3★
Study →
WhoWatch - Live Video Chat
A · ▶︎
$9.90/mo
3.3★
Study →
WePlay - 파티게임
WEJOY · ▶︎
$5.11/mo
3.8★
Study →
Shortical Drama TV Short Reels
Short Entertainment · ▶︎
$14.07/mo
4.7★
Study →
Castle Busters
VOODOO · ▶︎
$9.95/mo
4.2★
Study →
QuackQuack Date. Friends. Chat
Verve Mobile · 🍎
$30.00/mo
4.5★
Study →
LOBSTR Wallet: Buy XLM & XRP
LOBSTR Stellar Wallet · ▶︎
$7.00/mo
4.6★
Study →
bubble with STARS
Dear U · ▶︎
$4.54/mo
3.6★
Study →
ICI TOU.TV
Radio-Canada · ▶︎
$5.11/mo
3.6★
Study →

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card