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💳 Paywall & Pricing Analysis

2,460 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,460
Subscription apps
$11.82
Median monthly
$7.03
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 180 $3.00-$4.99 236 $5.00-$7.99 279 $8.00-$9.99 351 $10.00-$14.99 531 $15.00-$19.99 242 $20.00+ 633

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,460 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
Santander
Banco Santander · ▶︎
-
4.6
Study →
Weather watch face W10
Futorum · ▶︎
-
-
Study →
M Widgets - Acrylic Glass KWGT
Dew MaxP · ▶︎
-
-
Study →
PER51 Digital Watch Face
PERSONA Watch Face · ▶︎
-
5.0
Study →
Opera del Duomo Museum in Pisa
D'Uva s.r.l · ▶︎
-
-
Study →
Luminor Panerai Calendar
Prime Legacy Watch Faces Studio · ▶︎
-
-
Study →
Galaxy Widgets: One UI
AppStack · ▶︎
-
-
Study →
PT21 Hybrid Watch Face
PrimeTime Watchfaces · ▶︎
-
-
Study →
RoFlouro
Mohamed Nabil Elewa · ▶︎
-
4.8
Study →
CFS149 Tiny Pals
CFS Creative Face Studio · ▶︎
-
-
Study →
VF Weather Hybrid Watch Face
VeselkaFace DESIGN · ▶︎
-
-
Study →
ML2U 330b Watch Face
ML2U · ▶︎
-
-
Study →
BTW berekenen app
Dutch Coding · ▶︎
-
-
Study →
BREITLING 1884 SUPER AVENGER
PRIME Watch Face · ▶︎
-
-
Study →
Grid Watch Face
amoledwatchfaces™ · ▶︎
-
-
Study →
[7R]スマスロ 甲鉄城のカバネリ 海門(うなと)決戦
Sammy Networks · ▶︎
-
-
Study →
Rocket Now: Food Delivery
CP One Japan · ▶︎
-
4.8
Study →
NHK Plus
NHK (JAPAN BROADCASTING CORP.) · ▶︎
-
-
Study →
iAEON-イオンペイも使える!「アイイオン」
AEON Smart · ▶︎
-
1.9
Study →
しまむらパーク
しまむら · ▶︎
-
2.8
Study →
QuickDoc: PDF Reader Tools
Dev Globeg · ▶︎
-
4.7
Study →
楽天市場 - 楽天ポイントが貯まる日本最大級の通販アプリ
Rakuten Group · ▶︎
-
4.2
Study →
ジハンピ
サントリービバレッジソリューション株式会社 · ▶︎
-
-
Study →
TVer(ティーバー) 民放公式テレビ配信サービス
TVer · ▶︎
-
4.2
Study →
ブックオフ公式アプリ ポイントやクーポンをスマホで管理
BOOKOFF · ▶︎
-
-
Study →
楽天ペイ - 楽天ポイントカードも利用できるスマホ決済アプリ
Rakuten Group · ▶︎
-
3.5
Study →
マツキヨココカラ公式アプリ
マツキヨココカラ&カンパニー · ▶︎
-
-
Study →
レシチャレ by クラシル レシートがお金に変わる節約アプリ
Kurashiru · ▶︎
-
-
Study →
My docomo - 料金・通信量の確認
NTT DOCOMO · ▶︎
-
3.8
Study →
漫画 ebookjapan 漫画が電子書籍で読める漫画アプリ
ebookjapan(LINE Digital Frontier Corporation) · ▶︎
-
3.6
Study →
setlog
newchat · ▶︎
-
2.9
Study →
국세청 홈택스 [손택스]
National Tax Service, Korea · ▶︎
-
3.9
Study →
하나은행, 새로워진 하나원큐를 경험해보세요
Hanabank · ▶︎
-
1.0
Study →
기리고
Kwonsiwon · ▶︎
-
4.1
Study →
카카오페이
kakaopay · ▶︎
-
2.9
Study →
건강보험25시
국민건강보험공단 · ▶︎
-
2.7
Study →
Mobile IDentification App
행정안전부 · ▶︎
-
4.1
Study →
미래에셋증권 M-STOCK
Mirae Asset Securities · ▶︎
-
3.9
Study →
디지털온누리
KOMSCO · ▶︎
-
-
Study →
정부24(구 민원24)
행정안전부 · ▶︎
-
4.9
Study →
비플페이 - 브랜드상품권, 지역사랑상품권
비즈플레이(주) · ▶︎
-
3.4
Study →
캐치테이블
주식회사 와드 · ▶︎
-
4.9
Study →
NH올원뱅크(농협은행 대표 플랫폼)
NH농협 · ▶︎
-
4.4
Study →
다이소몰 - 온라인 국민가게
Asung Daiso · ▶︎
-
3.1
Study →
모바일 건강보험증
국민건강보험공단 · ▶︎
-
-
Study →
SSH Term
hg.dev · ▶︎
-
-
Study →
幕コレMINI 東武鉄道 9000型 試作車
株式会社カエルパンダ · ▶︎
-
-
Study →
SCOA 試験対策
RUMAHSAKU · ▶︎
-
-
Study →
東武鉄道 東上線 8000型 中期修繕車
株式会社カエルパンダ · ▶︎
-
-
Study →
KooRon Do
Qdan · ▶︎
-
-
Study →