💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,430 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Australian Taxation Office

Australian Taxation Office · 🍎

-

4.8★

Study →

Qantas Airways

Qantas Airways · 🍎

-

4.8★

Study →

EasyPark - Parking made easy

Easy Park AS · 🍎

-

4.8★

Study →

Starlink

SpaceX · 🍎

-

4.9★

Study →

Virgin Australia

VIRGIN AUSTRALIA HOLDINGS PTY · 🍎

-

4.7★

Study →

ShopBack: Cashback & Rewards

eCommerce Enablers · 🍎

-

4.5★

Study →

Westpac

Westpac Banking · 🍎

-

4.5★

Study →

DiDi Rider: Affordable rides

DiDi · 🍎

-

4.8★

Study →

ADAC Camping / Stellplatz 2026

PiNCAMP · 🍎

-

0.0★

Study →

DGV-Platzreife

Köllen Golf · 🍎

-

0.0★

Study →

Ludwig x Kusama

soundgarden audioguidance · 🍎

-

0.0★

Study →

AEVO-Held Prüfungsvorbereitung

Frank Brueggemann · 🍎

-

0.0★

Study →

24h RingRadar

PETER WALTER DIETRICH · 🍎

-

0.0★

Study →

Caravan-Assistant: Wohnwagen

Marco Pohl · 🍎

-

0.0★

Study →

TrackHound DJ

Juergen Frosch · 🍎

-

0.0★

Study →

ProCamera. Professional Camera

Cocologics · 🍎

-

4.7★

Study →

Archi - Paperless Scanner

Arne Stenmanns · 🍎

-

0.0★

Study →

AcciDent 4.0

Andreas Filippi · 🍎

-

0.0★

Study →

Shuttle - Trains, Trams, Buses

Luigi Mazzeo · 🍎

-

0.0★

Study →

WikiFarms Australia

Adrien Gardes · 🍎

-

0.0★

Study →

Heart of Vegas - Casino Slots

Product Madness · 🍎

-

4.6★

Study →

RedHotPie - Dating & Chat App

Digital Quarter Pty · 🍎

-

4.1★

Study →

Invoice2go: Easy Invoice Maker

Invoice2go.com · 🍎

-

4.9★

Study →

Slotomania™ Slots Machine Game

Playtika · 🍎

-

4.6★

Study →

ShortMax - Watch Dramas & Show

SHORTTV · 🍎

-

4.6★

Study →

MBC Shahid

MBC Group · 🍎

-

3.0★

Study →

Quick Hit Casino - Vegas Slots

Appchi Media · 🍎

-

4.8★

Study →

Australian Financial Review

Fairfax Digital Australia & New Zealand Pty · 🍎

-

3.2★

Study →

DramaWave - Dramas & Reels

SKYWORK AI · 🍎

-

4.9★

Study →

GoodNovel - Booktok, Stories

SINGAPORE NEW READING TECHNOLOGY · 🍎

-

4.5★

Study →

DAZN: Stream Live Sports

DAZN · 🍎

-

4.7★

Study →

QRCode Scanner · CodeGenerator

Wellresion · 🍎

-

5.0★

Study →

Lotsa Slots™ - Vegas Casino

SpinX Games · 🍎

-

4.8★

Study →

BA-Secure

Bundesagentur für Arbeit · 🍎

-

0.0★

Study →

AusweisApp Bund

Governikus GmbH & Co. KG · 🍎

-

4.2★

Study →

Rossmann

Dirk Rossmann GmbH - Drogerie · 🍎

-

4.8★

Study →

Doctolib - Your health partner

Doctolib · 🍎

-

4.7★

Study →

Nect Wallet

Nect · 🍎

-

4.7★

Study →

ElsterSecure

Bayerisches Landesamt fuer Steuern · 🍎

-

4.8★

Study →

DB Navigator

Deutsche Bahn · 🍎

-

4.6★

Study →

S-pushTAN für iPhone und iPad

Star Finanz · 🍎

-

3.5★

Study →

Takko Friends

Takko · 🍎

-

4.9★

Study →

Meine AOK

AOK Bundesverband · 🍎

-

4.5★

Study →

CITY CYCLING

Klima-Bündnis Climate Alliance Alianza del Clima · 🍎

-

4.9★

Study →

POSTIDENT

Deutsche Post · 🍎

-

4.8★

Study →

Sparkasse Ihre mobile Filiale

Star Finanz · 🍎

-

4.7★

Study →

Twitch: Live Streaming

Twitch Interactive · 🍎

-

4.7★

Study →

CHECK24

CHECK24 · 🍎

-

4.8★

Study →

Kleinanzeigen - without eBay

Marktplaats · 🍎

-

4.7★

Study →

Smart Tube BDP

New look entertainment doo · 🍎

-

4.9★

Study →