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Fitbit earns about
$4.66M/month
range $2.56M – $6.76M · $55.95M/year
Live data · refreshed every hour
Per Day
$155.4K
$85.5K – $225.4K
Per Week
$1.09M
$598.4K – $1.58M
Per Month
$4.66M
$2.56M – $6.76M
Per Year
$55.95M
$30.77M – $81.13M
Lifetime
$139.89M
$76.94M – $202.83M
Brand revenue
✓ Verified filing
Alphabet (Google) - full brand revenue
Annual brand revenue (2024)
$350B/year
App Store / Play Store share
1%
≈ $56M/year of in-app revenue
Off-store revenue (everything else)
$350B/year
99% of total brand revenue
Alphabet (Google) earns about $350B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Fitbit
Auto-generated from this app's real revenue ($4.66M/month · $55.95M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
65/100
Opportunity
20/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$28.27/mo) - proven monetization
- in-app purchase tier ladder for upsells
- audio content + free-trial → annual upsell
⚡ Improve / fix
- subscription is $28.27/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- audio content library
- background-play support
- daily reminders
- free trial → annual upsell
💰 Pricing recommendation
Fitbit charges ~$28.27/mo. Competitive entry: $16.96/mo or annual at $102/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Fitbit for 30 days - here's what I'd do differently"
- "Why Fitbit costs $28.27/mo when ours costs $16.96"
- "The health & fitness app Fitbit won't tell you these 3 things"
Monetization
Subscription (~$28.27/mo, wellness)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
253.3M installs · 2.4% active · 2.0% pay
Profile: Wellness
In-App Purchases
- Sub Subscription tier $7.99/month
- Sub Subscription tier $99.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Released
- Mar 16, 2012
- Last Updated
- May 7, 2026
- Content Rating
- Everyone
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Developer
- Google LLC
What's new
* To keep getting the latest Fitbit app updates, you'll need to make sure your device is running Android 11 or later.
* Bug fixes and performance improvements.
Fun Numbers - share these
$2
every second
$108
every minute
$6.5K
every hour
$155.4K
every day
- ☕ Buys 31K $5 coffees every day
- 👨💻 Pays for 311 senior engineer salaries per year
- 🚗 Earns enough for 1K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 3 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
253.3M
Reported: 100,000,000+
Active Users (MAU est.)
6.1M
2.4% of installs · wellness profile benchmark · cumulative-install decay × 0.14
Rating
4.15 ★
245K reviews
Monetization
Subscription (~$28.27/mo, wellness)
IAP: $7.99 - $99.99 per item
Rating Distribution
5★
822K
4★
162K
3★
70K
2★
56K
1★
152K
Compare Fitbit or explore similar apps
Health & Fitness · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Fitbit
How much money does Fitbit make on Google Play? ⌄
Fitbit has an estimated Play Store revenue of $4.66M per month (~$55.95M per year, $155.4K per day) with a likely range of $2.56M to $6.76M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Fitbit get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Fitbit reports 100,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 253.3M total downloads and 6.1M monthly active users on Android.
Is Fitbit a top grossing Android app and what is its Play Store rank? ⌄
Fitbit is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Fitbit Play Store revenue estimated? ⌄
Rev.now estimates Fitbit Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($7.99 - $99.99 per item), ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Fitbit offer on Android? ⌄
Fitbit offers in-app purchases ($7.99 - $99.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Fitbit Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Fitbit side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Fitbit? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Fitbit. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
