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REV.NOW
Hay Day earns about
$180.1K/month
range $99.1K – $261.1K · $2.16M/year
Live data · refreshed every hour
Per Day
$6.0K
$3.3K – $8.7K
Per Week
$42.0K
$23.1K – $60.9K
Per Month
$180.1K
$99.1K – $261.1K
Per Year
$2.16M
$1.19M – $3.13M
Lifetime
$5.40M
$2.97M – $7.83M
Brand revenue
📰 Reported
Supercell - full brand revenue
Annual brand revenue (2024)
$2.4B/year
App Store / Play Store share
1%
≈ $2M/year of in-app revenue
Off-store revenue (everything else)
$2.4B/year
99% of total brand revenue
Supercell earns about $2.4B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Hay Day
Auto-generated from this app's real revenue ($180.1K/month · $2.16M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
51/100
Opportunity
35/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$8.34/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Hay Day is at $8.34/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered CasualSmart : Casual Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Hay Day for 30 days - here's what I'd do differently"
- "Why Hay Day costs $8.34/mo when ours costs $5.01"
- "The casual app Hay Day won't tell you these 3 things"
Monetization
Free casual game · ad-supported (~$0.04/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
367.3M installs · 2.7% active · 0.2% pay
In-App Purchases
- Sub Subscription tier $0.29/month
- Sub Subscription tier $239.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 1.71.130
- Released
- Nov 13, 2013
- Last Updated
- Jun 23, 2026
- Required OS
- 7.0
- Content Rating
- Everyone
- Category
- Casual
- Price
- Free
- Currency
- USD
- Developer
- Supercell
What's new in v1.71.130
A new update for Hay Day!
- Hay Day celebrates its 14th anniversary with music, rewards, music festival decorations, and special events.
- We are testing a new version of the Boat Orders experience with some players. Choose where your boat sails, pick your challenge, and earn rewards your way.
- A new beach area by the Sanctuary will become available this summer for beach and water decorations.
- Fixes and improvements to Seasonal Creatures, Choice Crates, events, rewards, and UI.
Fun Numbers - share these
$0
every second
$4
every minute
$250
every hour
$6.0K
every day
- ☕ Buys 1K $5 coffees every day
- 👨💻 Pays for 12 senior engineer salaries per year
- 🚗 Earns enough for 51 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 72 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
367.3M
Reported: 100,000,000+
Active Users (MAU est.)
9.9M
2.7% of installs · GAME_CASUAL (mapped to GAME) category benchmark · cumulative-install decay × 0.14
Rating
4.34 ★
416K reviews
Monetization
Free casual game · ad-supported (~$0.04/MAU)
IAP: $0.29 - $239.99 per item
Rating Distribution
5★
9.6M
4★
1.3M
3★
630K
2★
397K
1★
1.2M
Compare Hay Day or explore similar apps
Casual · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Hay Day
How much money does Hay Day make on Google Play? ⌄
Hay Day has an estimated Play Store revenue of $180.1K per month (~$2.16M per year, $6.0K per day) with a likely range of $99.1K to $261.1K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Hay Day get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Hay Day reports 100,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 367.3M total downloads and 9.9M monthly active users on Android.
Is Hay Day a top grossing Android app and what is its Play Store rank? ⌄
Hay Day is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Hay Day Play Store revenue estimated? ⌄
Rev.now estimates Hay Day Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.29 - $239.99 per item), ad monetization (eCPM × impressions × MAU) and the Casual category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Hay Day offer on Android? ⌄
Hay Day offers in-app purchases ($0.29 - $239.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Hay Day Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Hay Day side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Hay Day? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Hay Day. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
