← Check another app
REV.NOW
Insta360 earns about
$89.9K/month
range $49.5K – $130.4K · $1.08M/year
Live data · refreshed every hour
Per Day
$3.0K
$1.6K – $4.3K
Per Week
$21.0K
$11.5K – $30.4K
Per Month
$89.9K
$49.5K – $130.4K
Per Year
$1.08M
$593.5K – $1.56M
Lifetime
$2.70M
$1.48M – $3.91M
Brand revenue
📰 Reported
Insta360 - full brand revenue
Annual brand revenue (2024)
$780M/year
App Store / Play Store share
1%
≈ $1M/year of in-app revenue
Off-store revenue (everything else)
$779M/year
99% of total brand revenue
Insta360 earns about $780M/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Insta360
Auto-generated from this app's real revenue ($89.9K/month · $1.08M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
60/100
Opportunity
40/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$22.14/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- ★ rating only 3.4 - read /intelligence/reviews/android/insta360/ to mine the top complaints
- subscription is $22.14/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Insta360 charges ~$22.14/mo. Competitive entry: $13.28/mo or annual at $80/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Video Players & EditorsSmart : Video Players & Editors Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Insta360 for 30 days - here's what I'd do differently"
- "Why Insta360 costs $22.14/mo when ours costs $13.28"
- "The video players & editors app Insta360 won't tell you these 3 things"
Monetization
Subscription (~$22.14/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
4.2M installs · 5.4% active · 1.3% pay
In-App Purchases
- Sub Subscription tier $0.49/month
- Sub Subscription tier $999.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 2.23.4
- Released
- Jan 17, 2020
- Last Updated
- May 7, 2026
- Required OS
- 9
- Content Rating
- Everyone
- Category
- Video Players & Editors
- Price
- Free
- Currency
- USD
- Developer
- Insta360
What's new in v2.23.4
1.Routine bug fixes and performance improvements.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.
Fun Numbers - share these
$0
every second
$2
every minute
$125
every hour
$3.0K
every day
- ☕ Buys 600 $5 coffees every day
- 👨💻 Pays for 6 senior engineer salaries per year
- 🚗 Earns enough for 26 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 144 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
4.2M
Reported: 1,000,000+
Active Users (MAU est.)
228K
5.4% of installs · default benchmark · cumulative-install decay × 0.5
Rating
3.38 ★
2K reviews
Monetization
Subscription (~$22.14/mo)
IAP: $0.49 - $999.99 per item
Rating Distribution
5★
20K
4★
4K
3★
2K
2★
3K
1★
13K
Compare Insta360 or explore similar apps
Video Players & Editors · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Insta360
How much money does Insta360 make on Google Play? ⌄
Insta360 has an estimated Play Store revenue of $89.9K per month (~$1.08M per year, $3.0K per day) with a likely range of $49.5K to $130.4K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Insta360 get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Insta360 reports 1,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 4.2M total downloads and 228K monthly active users on Android.
Is Insta360 a top grossing Android app and what is its Play Store rank? ⌄
Insta360 is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Insta360 Play Store revenue estimated? ⌄
Rev.now estimates Insta360 Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.49 - $999.99 per item), ad monetization (eCPM × impressions × MAU) and the Video Players & Editors category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Insta360 offer on Android? ⌄
Insta360 offers in-app purchases ($0.49 - $999.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Insta360 Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Insta360 side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Insta360? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Insta360. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
