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LifeLock Identity by Norton earns about
$624.2K/month
range $343.3K – $905.1K · $7.49M/year
Live data · refreshed every hour
Per Day
$20.8K
$11.4K – $30.2K
Per Week
$145.6K
$80.1K – $211.2K
Per Month
$624.2K
$343.3K – $905.1K
Per Year
$7.49M
$4.12M – $10.86M
Lifetime
$18.73M
$10.30M – $27.15M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for LifeLock Identity by Norton
Auto-generated from this app's real revenue ($624.2K/month · $7.49M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
48/100
Opportunity
40/100
Cloneability
$3
Revenue / install
✓ Features to copy
- subscription paywall (~$59.16/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $59.16/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
LifeLock Identity by Norton charges ~$59.16/mo. Competitive entry: $35.50/mo or annual at $213/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered FinanceSmart : Finance Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried LifeLock Identity by Norton for 30 days - here's what I'd do differently"
- "Why LifeLock Identity by Norton costs $59.16/mo when ours costs $35.50"
- "The finance app LifeLock Identity by Norton won't tell you these 3 things"
Monetization
Subscription (~$59.16/mo, security)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
6.4M installs · 4.9% active · 2.4% pay
Profile: Security
In-App Purchases
- Sub Subscription tier $10.00/month
- Sub Subscription tier $349.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 3.4
- Released
- Nov 26, 2018
- Last Updated
- Apr 29, 2026
- Required OS
- 10
- Content Rating
- Everyone
- Category
- Finance
- Price
- Free
- Currency
- USD
- Developer
- NortonMobile
What's new in v3.4
We freshened up your LifeLock app. Nothing major, just tightened up the back end and cleared out some bugs to keep your experience smooth.
Fun Numbers - share these
$0
every second
$14
every minute
$867
every hour
$20.8K
every day
- ☕ Buys 4K $5 coffees every day
- 👨💻 Pays for 42 senior engineer salaries per year
- 🚗 Earns enough for 178 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 21 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
6.4M
Reported: 5,000,000+
Active Users (MAU est.)
314K
4.9% of installs · security profile benchmark · cumulative-install decay × 0.5
Rating
4.37 ★
13K reviews
Monetization
Subscription (~$59.16/mo, security)
IAP: $10.00 - $349.99 per item
Rating Distribution
5★
33K
4★
4K
3★
2K
2★
1K
1★
4K
Compare LifeLock Identity by Norton or explore similar apps
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Frequently Asked About LifeLock Identity by Norton
How much money does LifeLock Identity by Norton make on Google Play? ⌄
LifeLock Identity by Norton has an estimated Play Store revenue of $624.2K per month (~$7.49M per year, $20.8K per day) with a likely range of $343.3K to $905.1K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does LifeLock Identity by Norton get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). LifeLock Identity by Norton reports 5,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 6.4M total downloads and 314K monthly active users on Android.
Is LifeLock Identity by Norton a top grossing Android app and what is its Play Store rank? ⌄
LifeLock Identity by Norton is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is LifeLock Identity by Norton Play Store revenue estimated? ⌄
Rev.now estimates LifeLock Identity by Norton Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($10.00 - $349.99 per item), ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does LifeLock Identity by Norton offer on Android? ⌄
LifeLock Identity by Norton offers in-app purchases ($10.00 - $349.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare LifeLock Identity by Norton Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare LifeLock Identity by Norton side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for LifeLock Identity by Norton? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for LifeLock Identity by Norton. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
