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REV.NOW
Microsoft Defender: Antivirus earns about
$416.6K/month
range $229.1K – $604.0K · $5.00M/year
Live data · refreshed every hour
Per Day
$13.9K
$7.6K – $20.1K
Per Week
$97.2K
$53.5K – $140.9K
Per Month
$416.6K
$229.1K – $604.0K
Per Year
$5.00M
$2.75M – $7.25M
Lifetime
$12.50M
$6.87M – $18.12M
Brand revenue
✓ Verified filing
Microsoft - full brand revenue
Annual brand revenue (2024)
$245B/year
App Store / Play Store share
1%
≈ $5M/year of in-app revenue
Off-store revenue (everything else)
$245B/year
99% of total brand revenue
Microsoft earns about $245B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Microsoft Defender: Antivirus
Auto-generated from this app's real revenue ($416.6K/month · $5.00M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
51/100
Opportunity
10/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$30.14/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $30.14/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Microsoft Defender: Antivirus charges ~$30.14/mo. Competitive entry: $18.09/mo or annual at $109/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered ToolsSmart : Tools Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Microsoft Defender: Antivirus for 30 days - here's what I'd do differently"
- "Why Microsoft Defender: Antivirus costs $30.14/mo when ours costs $18.09"
- "The tools app Microsoft Defender: Antivirus won't tell you these 3 things"
Monetization
Subscription (~$30.14/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
29.7M installs · 3.4% active · 1.0% pay
In-App Purchases
- Sub Subscription tier $6.99/month
- Sub Subscription tier $129.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 1.0.8905.0106
- Released
- Aug 17, 2020
- Last Updated
- May 6, 2026
- Required OS
- 11
- Content Rating
- Everyone
- Category
- Tools
- Price
- Free
- Currency
- USD
- Developer
- Microsoft Corporation
Fun Numbers - share these
$0
every second
$10
every minute
$579
every hour
$13.9K
every day
- ☕ Buys 3K $5 coffees every day
- 👨💻 Pays for 28 senior engineer salaries per year
- 🚗 Earns enough for 119 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 31 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
29.7M
Reported: 10,000,000+
Active Users (MAU est.)
1.0M
3.4% of installs · default benchmark · cumulative-install decay × 0.3
Rating
4.32 ★
2K reviews
Monetization
Subscription (~$30.14/mo)
IAP: $6.99 - $129.99 per item
Rating Distribution
5★
52K
4★
10K
3★
4K
2★
2K
1★
7K
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Frequently Asked About Microsoft Defender: Antivirus
How much money does Microsoft Defender: Antivirus make on Google Play? ⌄
Microsoft Defender: Antivirus has an estimated Play Store revenue of $416.6K per month (~$5.00M per year, $13.9K per day) with a likely range of $229.1K to $604.0K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Microsoft Defender: Antivirus get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Microsoft Defender: Antivirus reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 29.7M total downloads and 1.0M monthly active users on Android.
Is Microsoft Defender: Antivirus a top grossing Android app and what is its Play Store rank? ⌄
Microsoft Defender: Antivirus is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Microsoft Defender: Antivirus Play Store revenue estimated? ⌄
Rev.now estimates Microsoft Defender: Antivirus Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($6.99 - $129.99 per item), ad monetization (eCPM × impressions × MAU) and the Tools category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Microsoft Defender: Antivirus offer on Android? ⌄
Microsoft Defender: Antivirus offers in-app purchases ($6.99 - $129.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Microsoft Defender: Antivirus Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Microsoft Defender: Antivirus side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Microsoft Defender: Antivirus? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Microsoft Defender: Antivirus. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
