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Philips Hue Play Store Revenue Estimate

Signify Netherlands B.V. · Lifestyle

The official Philips Hue app is the most comprehensive way to organize, control, and customize your Philips Hue smart lights and accessories. Organize your smart lights Group your lights into Rooms or Zones - your entire downstairs floor …

Google Play ★ 4.5 Free IAP 🎯 Opportunity 43 🔨 Clone 50
REV.NOW
Philips Hue icon
Philips Hue earns about
$89.1K/month
range $49.0K – $129.2K · $1.07M/year
Live data · refreshed every hour
Per Day
$3.0K
$1.6K – $4.3K
Per Week
$20.8K
$11.4K – $30.2K
Per Month
$89.1K
$49.0K – $129.2K
Per Year
$1.07M
$588.2K – $1.55M
Lifetime
$2.67M
$1.47M – $3.88M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Philips Hue

Auto-generated from this app's real revenue ($89.1K/month · $1.07M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

43/100
Opportunity
Decent target
50/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$11.34/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $11.34/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Philips Hue is at $11.34/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Lifestyle
  • Smart : Lifestyle Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Philips Hue for 30 days - here's what I'd do differently"
  • "Why Philips Hue costs $11.34/mo when ours costs $6.81"
  • "The lifestyle app Philips Hue won't tell you these 3 things"

Monetization

Subscription (~$11.34/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
6K
11.6M installs · 3.5% active · 1.4% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $129.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
5.66.0
Released
Apr 27, 2016
Last Updated
Apr 25, 2026
Required OS
12
Content Rating
Everyone
Category
Lifestyle
Price
Free
Currency
USD
Developer
Signify Netherlands B.V.

What's new in v5.66.0

- Introducing Hue SpatialAware for Bridge Pro. Scan your room and intelligently distribute Scene Gallery Scenes across your room for a more natural and immersive feel. Half of the scenes are already remastered, with an option to preview in spatial or classic mode.
- Now, when someone rings the Hue video doorbell, you can get a simulated video call, respond, and check to see who is at your door.
- You can now select pre-recorded responses to play automatically when you can’t answer the door.

Fun Numbers - share these

$0
every second
$2
every minute
$124
every hour
$3.0K
every day
  • ☕ Buys 594 $5 coffees every day
  • 👨‍💻 Pays for 6 senior engineer salaries per year
  • 🚗 Earns enough for 25 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 145 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
11.6M
Reported: 10,000,000+
Active Users (MAU est.)
404K
3.5% of installs · default benchmark · cumulative-install decay × 0.3
Rating
4.53 ★
11K reviews
Monetization
Subscription (~$11.34/mo)
IAP: $0.99 - $129.99 per item

Rating Distribution

5★
124K
4★
18K
3★
4K
2★
3K
1★
11K

Compare Philips Hue or explore similar apps

Lifestyle · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Philips Hue

How much money does Philips Hue make on Google Play?
Philips Hue has an estimated Play Store revenue of $89.1K per month (~$1.07M per year, $3.0K per day) with a likely range of $49.0K to $129.2K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Philips Hue get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Philips Hue reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 11.6M total downloads and 404K monthly active users on Android.
Is Philips Hue a top grossing Android app and what is its Play Store rank?
Philips Hue is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Philips Hue Play Store revenue estimated?
Rev.now estimates Philips Hue Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $129.99 per item), ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Philips Hue offer on Android?
Philips Hue offers in-app purchases ($0.99 - $129.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Philips Hue Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Philips Hue side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Philips Hue?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Philips Hue. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.