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REV.NOW
Calm earns about
$6.83M/month
range $3.76M – $9.90M · $81.96M/year
Live data · refreshed every hour
Per Day
$227.7K
$125.2K – $330.1K
Per Week
$1.59M
$876.5K – $2.31M
Per Month
$6.83M
$3.76M – $9.90M
Per Year
$81.96M
$45.08M – $118.84M
Lifetime
$204.90M
$112.69M – $297.10M
Brand revenue
≈ Estimated
Calm - full brand revenue
Annual brand revenue (2024)
$150M/year
App Store / Play Store share
55%
≈ $82M/year of in-app revenue
Off-store revenue (everything else)
$68M/year
45% of total brand revenue
Calm earns about $150M/year in total brand revenue.
App Store and Play Store revenue make up a meaningful share of total brand revenue for Calm - the gap to corporate revenue is small.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Calm
Auto-generated from this app's real revenue ($6.83M/month · $81.96M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
40/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$14.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
- audio content + free-trial → annual upsell
⚡ Improve / fix
- subscription is $14.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- audio content library
- background-play support
- daily reminders
- free trial → annual upsell
💰 Pricing recommendation
Calm is at $14.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Calm for 30 days - here's what I'd do differently"
- "Why Calm costs $14.99/mo when ours costs $8.99"
- "The health & fitness app Calm won't tell you these 3 things"
Monetization
Subscription (~$14.99/mo, wellness)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
331.8M installs · 2.8% active · 3.5% pay
Profile: Wellness
In-App Purchases 2
- Monthlyest. Calm Subscription $14.99 /month
- Subscription Calm Premium5 tiers $14.99 – $79.99 range
2 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 6.94
- Released
- Feb 22, 2013
- Last Updated
- Apr 24, 2026
- File Size
- 194.3 MB
- Required OS
- 17.0
- Content Rating
- 4+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Chinese
- Developer
- Calm.com
What's new in v6.94
Thanks for using Calm, the #1 app to help you sleep more, stress less and live mindfully with a range of science-backed content and activities for daily mental health support.
This update contains multiple bug fixes and performance improvements.
Now take a deep breath and open the app to see what new daily meditations, Sleep Stories, soundscapes, music, breathing exercises, and more are waiting for you.
Fun Numbers - share these
$3
every second
$158
every minute
$9.5K
every hour
$227.7K
every day
- ☕ Buys 46K $5 coffees every day
- 👨💻 Pays for 455 senior engineer salaries per year
- 🚗 Earns enough for 2K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
331.8M
estimated from 1,951,749 ratings
Active Users (MAU est.)
9.3M
2.8% of installs · wellness profile benchmark · iOS large-install decay × 0.16
Rating
4.77 ★
2.0M reviews
Monetization
Subscription (~$14.99/mo, wellness)
Rating Distribution
5★
1.7M
4★
162K
3★
52K
2★
16K
1★
32K
Compare Calm or explore similar apps
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Frequently Asked About Calm
How much money does Calm make on the App Store? ⌄
Calm has an estimated App Store revenue of $6.83M per month (~$81.96M per year, $227.7K per day) with a likely range of $3.76M to $9.90M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Calm get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (2.0M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 331.8M total iOS downloads for Calm - and roughly 9.3M monthly active users on iPhone and iPad.
Is Calm a top grossing iOS app and what is its App Store rank? ⌄
Calm is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Calm compares to other highest-grossing iPhone and iPad apps.
How is Calm App Store revenue estimated? ⌄
Rev.now estimates Calm App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Calm offer on iOS? ⌄
Calm offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Calm App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Calm side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Calm? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Calm. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
