
Meta Platforms - full brand revenue
Meta Platforms earns about $165B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for Edits: Video Editor
Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- the proven core flow that drove these download numbers
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Edits: Video Editor is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered Photo & VideoSmart : Photo & Video Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Edits: Video Editor for 30 days - here's what I'd do differently"
- "Why Edits: Video Editor costs $9.99/mo when ours costs $5.99"
- "The photo & video app Edits: Video Editor won't tell you these 3 things"
Monetization
No App Store revenue (monetizes off-store)- Ads / branded ~100%
App Details
Pulled from the App Store- Current Version
- 428.0
- Released
- Apr 22, 2025
- Last Updated
- May 4, 2026
- File Size
- 238.1 MB
- Required OS
- 16.3
- Content Rating
- 4+
- Category
- Photo & Video
- Price
- Free
- Currency
- USD
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, TL, Thai, Chinese, Turkish, Ukrainian
- Developer
- Instagram, Inc.
What's new in v428.0
We’re working fast to regularly update Edits and we’ve introduced some new features. Download the latest version of the app to try them.
• Improved overall stability and performance
Fun Numbers - share these
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
Compare Edits: Video Editor or explore similar apps
Photo & Video · App Store · pick a head-to-head or jump to a leaderboard.