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REV.NOW
ExpressVPN · Secure & Fast VPN earns about
$3.00M/month
range $1.65M – $4.36M · $36.04M/year
Live data · refreshed every hour
Per Day
$100.1K
$55.1K – $145.2K
Per Week
$700.8K
$385.4K – $1.02M
Per Month
$3.00M
$1.65M – $4.36M
Per Year
$36.04M
$19.82M – $52.26M
Lifetime
$90.10M
$49.56M – $130.65M
Brand revenue
📰 Reported
Express, Inc. - full brand revenue
Annual brand revenue (2021)
$1.9B/year
App Store / Play Store share
2%
≈ $36M/year of in-app revenue
Off-store revenue (everything else)
$1.8B/year
98% of total brand revenue
Express, Inc. earns about $1.9B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for ExpressVPN · Secure & Fast VPN
Auto-generated from this app's real revenue ($3.00M/month · $36.04M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
15/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$11.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $11.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
ExpressVPN · Secure & Fast VPN is at $11.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered UtilitiesSmart : Utilities Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried ExpressVPN · Secure & Fast VPN for 30 days - here's what I'd do differently"
- "Why ExpressVPN · Secure & Fast VPN costs $11.99/mo when ours costs $7.19"
- "The utilities app ExpressVPN · Secure & Fast VPN won't tell you these 3 things"
Monetization
Subscription (~$11.99/mo, security)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
62.2M installs · 5% active · 5.8% pay
Profile: Security
In-App Purchases 6
- Monthly 1-Month Subscription $11.99 /month
- Monthly 1-Month Subscription $12.99 /month
- Monthly 6-Month Subscription $59.99 /month
- Monthly 12-Month Subscription $79.99 /month
- Monthly 12-Month Subscription $99.99 /month
- Weekly 1-Week Subscription $9.99 /week ~$43.41/mo
6 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 12.52.0
- Released
- Aug 11, 2014
- Last Updated
- May 4, 2026
- File Size
- 181.8 MB
- Required OS
- 15.0
- Content Rating
- 4+
- Category
- Utilities
- Price
- Free
- Currency
- USD
- Languages
- Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Korean, NB, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish
- Developer
- Express VPN
What's new in v12.52.0
A couple of fixes here and there to ensure everything works as it should.
Fun Numbers - share these
$1
every second
$70
every minute
$4.2K
every hour
$100.1K
every day
- ☕ Buys 20K $5 coffees every day
- 👨💻 Pays for 200 senior engineer salaries per year
- 🚗 Earns enough for 858 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 4 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
62.2M
estimated from 414,474 ratings
Active Users (MAU est.)
3.1M
5% of installs · security profile benchmark · iOS large-install decay × 0.5
Rating
4.68 ★
414K reviews
Monetization
Subscription (~$11.99/mo, security)
Rating Distribution
5★
350K
4★
32K
3★
12K
2★
6K
1★
15K
Compare ExpressVPN · Secure & Fast VPN or explore similar apps
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Frequently Asked About ExpressVPN · Secure & Fast VPN
How much money does ExpressVPN · Secure & Fast VPN make on the App Store? ⌄
ExpressVPN · Secure & Fast VPN has an estimated App Store revenue of $3.00M per month (~$36.04M per year, $100.1K per day) with a likely range of $1.65M to $4.36M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does ExpressVPN · Secure & Fast VPN get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (414K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 62.2M total iOS downloads for ExpressVPN · Secure & Fast VPN - and roughly 3.1M monthly active users on iPhone and iPad.
Is ExpressVPN · Secure & Fast VPN a top grossing iOS app and what is its App Store rank? ⌄
ExpressVPN · Secure & Fast VPN is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how ExpressVPN · Secure & Fast VPN compares to other highest-grossing iPhone and iPad apps.
How is ExpressVPN · Secure & Fast VPN App Store revenue estimated? ⌄
Rev.now estimates ExpressVPN · Secure & Fast VPN App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Utilities category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does ExpressVPN · Secure & Fast VPN offer on iOS? ⌄
ExpressVPN · Secure & Fast VPN offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare ExpressVPN · Secure & Fast VPN App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare ExpressVPN · Secure & Fast VPN side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for ExpressVPN · Secure & Fast VPN? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for ExpressVPN · Secure & Fast VPN. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
