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REV.NOW
Hallmark+ earns about
$78.7K/month
range $43.3K – $114.2K · $944.7K/year
Live data · refreshed every hour
Per Day
$2.6K
$1.4K – $3.8K
Per Week
$18.4K
$10.1K – $26.6K
Per Month
$78.7K
$43.3K – $114.2K
Per Year
$944.7K
$519.6K – $1.37M
Lifetime
$2.36M
$1.30M – $3.42M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Hallmark+
Auto-generated from this app's real revenue ($78.7K/month · $944.7K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
46/100
Opportunity
40/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$6.67/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Hallmark+ is at $6.67/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered EntertainmentSmart : Entertainment Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Hallmark+ for 30 days - here's what I'd do differently"
- "Why Hallmark+ costs $6.67/mo when ours costs $4.00"
- "The entertainment app Hallmark+ won't tell you these 3 things"
Monetization
Subscription (~$6.67/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
1.3M installs · 28% active · 2.3% pay
In-App Purchases 7
- Monthly Monthly $7.99 /month
- Monthly Hallmark Movies Now (Monthly) $7.99 /month
- Monthly Monthly Subscription $7.99 /month
- Annual Annual $79.99 /year ~$6.67/mo
- Annual Hallmark Movies Now (Annual) $79.99 /year ~$6.67/mo
- Annual Annual subscription $79.99 /year ~$6.67/mo
- Subscription Feeln2 tiers $7.99 – $79.99 range
7 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 8.161.1
- Released
- Oct 19, 2011
- Last Updated
- Jun 10, 2026
- File Size
- 70.4 MB
- Required OS
- 15.0
- Content Rating
- 12+
- Category
- Entertainment
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- Hallmark Labs, LLC
What's new in v8.161.1
A better way to watch your Hallmark+ favorites. We’ve introduced enhancements to our Live Experience, added updates to support evolving privacy requirements, and made general performance improvements and bug fixes.
Fun Numbers - share these
$0
every second
$2
every minute
$109
every hour
$2.6K
every day
- ☕ Buys 525 $5 coffees every day
- 👨💻 Pays for 5 senior engineer salaries per year
- 🚗 Earns enough for 22 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 165 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
1.3M
estimated from 11,861 ratings
Active Users (MAU est.)
365K
28% of installs · ENTERTAINMENT category benchmark
Rating
4.25 ★
12K reviews
Monetization
Subscription (~$6.67/mo)
Rating Distribution
5★
8K
4★
1K
3★
504
2★
531
1★
1K
Compare Hallmark+ or explore similar apps
Entertainment · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Hallmark+
How much money does Hallmark+ make on the App Store? ⌄
Hallmark+ has an estimated App Store revenue of $78.7K per month (~$944.7K per year, $2.6K per day) with a likely range of $43.3K to $114.2K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Hallmark+ get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (12K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 1.3M total iOS downloads for Hallmark+ - and roughly 365K monthly active users on iPhone and iPad.
Is Hallmark+ a top grossing iOS app and what is its App Store rank? ⌄
Hallmark+ is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Hallmark+ compares to other highest-grossing iPhone and iPad apps.
How is Hallmark+ App Store revenue estimated? ⌄
Rev.now estimates Hallmark+ App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Entertainment category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Hallmark+ offer on iOS? ⌄
Hallmark+ offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Hallmark+ App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Hallmark+ side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Hallmark+? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Hallmark+. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
