Supercell - full brand revenue
Supercell earns about $2.4B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for Hay Day
Auto-generated from this app's real revenue ($6.14M/month · $73.72M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Hay Day is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Hay Day for 30 days - here's what I'd do differently"
- "Why Hay Day costs $9.99/mo when ours costs $5.99"
- "The games app Hay Day won't tell you these 3 things"
Monetization
Subscription (~$9.99/mo)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Monthlyest. Sack of Diamonds $9.99 /month
- Monthlyest. Box of Diamonds $19.99 /month
- Weeklyest. Farm Pass $4.99 /week ~$21.68/mo
- Subscription Special Offer2 tiers $1.99 – $4.99 range
- One-timeest. Pile of Diamonds $1.99 one-time
- One-timeest. Bag of Diamonds $4.99 one-time
- One-time Farm Pass Bundle $11.99 one-time
- One-time Chest of Diamonds $39.99 one-time
App Details
Pulled from the App Store- Current Version
- 1.70.96
- Released
- Jun 21, 2012
- Last Updated
- Apr 8, 2026
- File Size
- 700.7 MB
- Required OS
- 14.0
- Content Rating
- 4+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- Arabic, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, NB, Portuguese, Russian, Chinese, Spanish, Swedish, Thai, Chinese, Turkish, Vietnamese
- Developer
- Supercell
What's new in v1.70.96
Spring is blooming on the farm! This update brings smoother progress and new ways to earn rewards.
Boat and Truck Orders improvements
- Some players may notice new ways to earn extra rewards from Boat and Truck Orders.
- For some players, Boats may return faster, ask for simpler goods, and reward expansion materials early on, with difficulty increasing as more boats are completed throughout the day.
- Truck Track Rewards are also being tested with some players, bringing extra rewards for delivering truck orders.
Early game improvements and Quality of Life
- The start of the farming journey is now smoother, with better early level-up rewards, more truck orders, and more fields available earlier.
- Progression toward unlocking Sanctuary animals has also been improved.
- Crops can now be purchased with coins.
- Axes and saws can now also be purchased with coins.
We’ve also made improvements across Events, Tutorials, Derby, Town, rewards, UI, and Golden Key Chests based on your feedback.
Happy Farming!
Fun Numbers - share these
- ☕ Buys 41K $5 coffees every day
- 👨💻 Pays for 410 senior engineer salaries per year
- 🚗 Earns enough for 2K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
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