Supercell - full brand revenue
Supercell earns about $2.4B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for Hay Day
Auto-generated from this app's real revenue ($767.6K/month · $9.21M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Hay Day is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Hay Day for 30 days - here's what I'd do differently"
- "Why Hay Day costs $9.99/mo when ours costs $5.99"
- "The games app Hay Day won't tell you these 3 things"
Monetization
Free casual game · ads + tiny sub take (~$0.08/MAU)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Monthlyest. Sack of Diamonds $9.99 /month
- Monthlyest. Box of Diamonds $19.99 /month
- Weeklyest. Farm Pass $4.99 /week ~$21.68/mo
- Subscription Special Offer3 tiers $0.99 – $4.99 range
- One-timeest. Pile of Diamonds $1.99 one-time
- One-timeest. Bag of Diamonds $4.99 one-time
- One-time Farm Pass Bundle $11.99 one-time
- One-time Chest of Diamonds $39.99 one-time
App Details
Pulled from the App Store- Current Version
- 1.71.128
- Released
- Jun 21, 2012
- Last Updated
- Jun 17, 2026
- File Size
- 743.9 MB
- Required OS
- 14.0
- Content Rating
- 4+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- Arabic, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, NB, Portuguese, Russian, Chinese, Spanish, Swedish, Thai, Chinese, Turkish, Vietnamese
- Developer
- Supercell
What's new in v1.71.128
Hay Day is celebrating its 14th anniversary! Join the party with music, rewards, music festival decorations, and a series of very special events.
Birthday celebrations
- Create music, collect musical notes, and unlock music festival decorations.
- Take part in special birthday events across the farm.
- You can also turn the birthday music on or off in Settings.
Boat Orders rework
- We are testing a new version of the Boat Orders experience with a limited group of players so we can tune it before releasing it fully.
- Choose where your boat sails, pick your challenge, and earn rewards your way.
Beach Expansion
- A new beach area by the Sanctuary will become available this summer.
- You’ll be able to place your favorite beach and water decorations there!
We’ve also made fixes and improvements across the farm, including updates to Seasonal Creatures, Choice Crates, events, rewards, and UI.
Happy farming!
Fun Numbers - share these
- ☕ Buys 5K $5 coffees every day
- 👨💻 Pays for 51 senior engineer salaries per year
- 🚗 Earns enough for 219 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 17 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
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