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LifeLock Identity App Store Revenue Estimate

Gen Digital Inc. · Finance

With so much of your personal information online, it’s dangerously easy for someone to steal your identity. Download LifeLock now and enroll right from the app. We’re here to help 24/7. LifeLock makes it easy to help protect yourself again…

App Store ★ 4.8 Free 🔨 Clone 35
REV.NOW
LifeLock Identity icon
LifeLock Identity earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
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A specific clone-and-improve plan for LifeLock Identity

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
35/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

LifeLock Identity is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Finance
  • Smart : Finance Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried LifeLock Identity for 30 days - here's what I'd do differently"
  • "Why LifeLock Identity costs $9.99/mo when ours costs $5.99"
  • "The finance app LifeLock Identity won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$2.25 ARPU
Per-MAU revenue from category benchmark ($0.50–$4.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from the App Store
Current Version
3.5.1
Released
Nov 26, 2018
Last Updated
Jun 17, 2026
File Size
356.5 MB
Required OS
17.0
Content Rating
4+
Category
Finance
Price
Free
Currency
USD
Languages
Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, NB, NN, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Thai, Chinese, Turkish, Ukrainian
Developer
Gen Digital Inc.

What's new in v3.5.1

We’ve made things better. This update covers improvements and bug fixes for a smoother app experience.

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JulAugSepOctNovDecJanFebMarAprMayJun
Estimated Installs
29.0M
estimated from 193,353 ratings
Active Users (MAU est.)
9.4M
32.3% of installs · FINANCE category benchmark · iOS large-install decay × 0.75
Rating
4.82 ★
193K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
168K
4★
19K
3★
3K
2★
747
1★
2K

Compare LifeLock Identity or explore similar apps

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Frequently Asked About LifeLock Identity

How much money does LifeLock Identity make on the App Store?
LifeLock Identity has an estimated App Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does LifeLock Identity get?
Apple does not publish exact App Store download counts. Using public ratings (193K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 29.0M total iOS downloads for LifeLock Identity - and roughly 9.4M monthly active users on iPhone and iPad.
Is LifeLock Identity a top grossing iOS app and what is its App Store rank?
LifeLock Identity is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how LifeLock Identity compares to other highest-grossing iPhone and iPad apps.
How is LifeLock Identity App Store revenue estimated?
Rev.now estimates LifeLock Identity App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does LifeLock Identity offer on iOS?
LifeLock Identity currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare LifeLock Identity App Store revenue with another iOS app?
Yes. Use the free compare tool to compare LifeLock Identity side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for LifeLock Identity?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for LifeLock Identity. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.