
Microsoft - full brand revenue
Microsoft earns about $245B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for Microsoft To Do
Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- the proven core flow that drove these download numbers
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Microsoft To Do is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered ProductivitySmart : Productivity Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Microsoft To Do for 30 days - here's what I'd do differently"
- "Why Microsoft To Do costs $9.99/mo when ours costs $5.99"
- "The productivity app Microsoft To Do won't tell you these 3 things"
Monetization
No App Store revenue (monetizes off-store)- Ads / branded ~100%
App Details
Pulled from the App Store- Current Version
- 2.169
- Released
- Apr 19, 2017
- Last Updated
- Mar 9, 2026
- File Size
- 157.8 MB
- Required OS
- 17.6
- Content Rating
- 4+
- Category
- Productivity
- Price
- Free
- Currency
- USD
- Languages
- Arabic, Catalan, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, FA, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Thai
- Developer
- Microsoft Corporation
What's new in v2.169
We fixed some bugs to improve the app experience.
Fun Numbers - share these
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
Compare Microsoft To Do or explore similar apps
Productivity · App Store · pick a head-to-head or jump to a leaderboard.