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Microsoft To Do App Store Revenue Estimate

Microsoft Corporation · Productivity

Stay organized and manage your day-to-day with Microsoft To Do. Make shopping lists or task lists, take notes, record collections, set reminders and more to improve your productivity and focus on what matters. Microsoft To Do is the task m…

App Store ★ 4.7 Free 🔨 Clone 40
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Microsoft To Do icon
Microsoft To Do earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue ✓ Verified filing

Microsoft - full brand revenue

Annual brand revenue (2024)
$245B/year
Software · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$245B/year
99% of total brand revenue

Microsoft earns about $245B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
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A specific clone-and-improve plan for Microsoft To Do

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Microsoft To Do is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Productivity
  • Smart : Productivity Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Microsoft To Do for 30 days - here's what I'd do differently"
  • "Why Microsoft To Do costs $9.99/mo when ours costs $5.99"
  • "The productivity app Microsoft To Do won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$0.80 ARPU
Per-MAU revenue from category benchmark ($0.10–$1.50/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from the App Store
Current Version
2.169
Released
Apr 19, 2017
Last Updated
Mar 9, 2026
File Size
157.8 MB
Required OS
17.6
Content Rating
4+
Category
Productivity
Price
Free
Currency
USD
Languages
Arabic, Catalan, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, FA, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Thai
Developer
Microsoft Corporation

What's new in v2.169

We fixed some bugs to improve the app experience.

Fun Numbers - share these

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every second
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12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
39.0M
estimated from 260,008 ratings
Active Users (MAU est.)
8.8M
22.5% of installs · PRODUCTIVITY category benchmark · iOS large-install decay × 0.75
Rating
4.73 ★
260K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
220K
4★
24K
3★
7K
2★
3K
1★
6K

Compare Microsoft To Do or explore similar apps

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Frequently Asked About Microsoft To Do

How much money does Microsoft To Do make on the App Store?
Microsoft To Do has an estimated App Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Microsoft To Do get?
Apple does not publish exact App Store download counts. Using public ratings (260K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 39.0M total iOS downloads for Microsoft To Do - and roughly 8.8M monthly active users on iPhone and iPad.
Is Microsoft To Do a top grossing iOS app and what is its App Store rank?
Microsoft To Do is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Microsoft To Do compares to other highest-grossing iPhone and iPad apps.
How is Microsoft To Do App Store revenue estimated?
Rev.now estimates Microsoft To Do App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Microsoft To Do offer on iOS?
Microsoft To Do currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Microsoft To Do App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Microsoft To Do side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Microsoft To Do?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Microsoft To Do. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.