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Microsoft Word App Store Revenue Estimate

Microsoft Corporation · Productivity

Send, open and edit Office files from your mobile with the full power of Microsoft’s word-processing tools. Whether you're a writer, freelancer, student or project manager, Word moves with you. Enhance your writing with Copilot in Word whe…

App Store ★ 4.7 Free IAP 🎯 Opportunity 55 🔨 Clone 35
REV.NOW
Microsoft Word icon
Microsoft Word earns about
$32.73M/month
range $18.00M – $47.46M · $392.76M/year
Live data · refreshed every hour
Per Day
$1.09M
$600.0K – $1.58M
Per Week
$7.64M
$4.20M – $11.07M
Per Month
$32.73M
$18.00M – $47.46M
Per Year
$392.76M
$216.02M – $569.50M
Lifetime
$981.89M
$540.04M – $1.42B
Brand revenue ✓ Verified filing

Microsoft - full brand revenue

Annual brand revenue (2024)
$245B/year
Software · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $393M/year of in-app revenue
Off-store revenue (everything else)
$245B/year
99% of total brand revenue

Microsoft earns about $245B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Microsoft Word

Auto-generated from this app's real revenue ($32.73M/month · $392.76M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
35/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$6.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Microsoft Word is at $6.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Productivity
  • Smart : Productivity Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Microsoft Word for 30 days - here's what I'd do differently"
  • "Why Microsoft Word costs $6.99/mo when ours costs $4.19"
  • "The productivity app Microsoft Word won't tell you these 3 things"

Monetization

Subscription (~$6.99/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
3.4M
482.4M installs · 30% active · 2.3% pay
In-App Purchases 6
  • Monthly Microsoft 365 Premium Monthly $19.99 /month
  • Monthlyest. Microsoft Copilot Pro $20.00 /month
  • Subscription Office 365 Personal2 tiers $6.99 – $69.99 range
  • Subscription Microsoft 365 Personal2 tiers $9.99 – $99.99 range
  • Subscription Office 365 Home2 tiers $9.99 – $99.99 range
  • Subscription Microsoft 365 Family2 tiers $12.99 – $129.99 range
6 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
2.108.3
Released
Mar 27, 2014
Last Updated
May 4, 2026
File Size
486.9 MB
Required OS
18.0
Content Rating
4+
Category
Productivity
Price
Free
Currency
USD
Languages
Arabic, Catalan, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Thai, Chinese
Developer
Microsoft Corporation

What's new in v2.108.3

• General quality and performance enhancements.

Fun Numbers - share these

$13
every second
$758
every minute
$45.5K
every hour
$1.09M
every day
  • ☕ Buys 218K $5 coffees every day
  • 👨‍💻 Pays for 2K senior engineer salaries per year
  • 🚗 Earns enough for 9K Tesla Model 3s annually

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
482.4M
estimated from 2,837,549 ratings
Active Users (MAU est.)
144.7M
30% of installs · PRODUCTIVITY category benchmark
Rating
4.74 ★
2.8M reviews
Monetization
Subscription (~$6.99/mo)

Rating Distribution

5★
2.5M
4★
210K
3★
68K
2★
26K
1★
81K

Compare Microsoft Word or explore similar apps

Productivity · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Microsoft Word

How much money does Microsoft Word make on the App Store?
Microsoft Word has an estimated App Store revenue of $32.73M per month (~$392.76M per year, $1.09M per day) with a likely range of $18.00M to $47.46M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Microsoft Word get?
Apple does not publish exact App Store download counts. Using public ratings (2.8M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 482.4M total iOS downloads for Microsoft Word - and roughly 144.7M monthly active users on iPhone and iPad.
Is Microsoft Word a top grossing iOS app and what is its App Store rank?
Microsoft Word is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Microsoft Word compares to other highest-grossing iPhone and iPad apps.
How is Microsoft Word App Store revenue estimated?
Rev.now estimates Microsoft Word App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Microsoft Word offer on iOS?
Microsoft Word offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Microsoft Word App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Microsoft Word side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Microsoft Word?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Microsoft Word. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.