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REV.NOW
Netflix earns about
$108.56M/month
range $59.71M – $157.42M · $1.30B/year
Live data · refreshed every hour
Per Day
$3.62M
$1.99M – $5.25M
Per Week
$25.33M
$13.93M – $36.73M
Per Month
$108.56M
$59.71M – $157.42M
Per Year
$1.30B
$716.53M – $1.89B
Lifetime
$3.26B
$1.79B – $4.72B
Brand revenue
✓ Verified filing
Netflix - full brand revenue
Annual brand revenue (2024)
$39.0B/year
App Store / Play Store share
3%
≈ $1.3B/year of in-app revenue
Off-store revenue (everything else)
$37.7B/year
97% of total brand revenue
Netflix earns about $39.0B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Netflix
Auto-generated from this app's real revenue ($108.56M/month · $1.30B/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
10/100
Cloneability
$6
Revenue / install
✓ Features to copy
- subscription paywall (~$19.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $19.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Netflix charges ~$19.99/mo. Competitive entry: $11.99/mo or annual at $72/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered EntertainmentSmart : Entertainment Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Netflix for 30 days - here's what I'd do differently"
- "Why Netflix costs $19.99/mo when ours costs $11.99"
- "The entertainment app Netflix won't tell you these 3 things"
Monetization
Subscription (~$19.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
578.7M installs · 29% active · 2.3% pay
In-App Purchases 5
- Monthlyest. Netflix 2 Screens - Unlimited Streaming $19.99 /month
- Monthlyest. Netflix $19.99 /month
- Monthlyest. Netflix Standard $19.99 /month
- Monthlyest. Netflix Premium $26.99 /month
- Monthlyest. Netflix 4 Screens - Unlimited Streaming $26.99 /month
5 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 18.30.0
- Released
- Apr 1, 2010
- Last Updated
- May 4, 2026
- File Size
- 184.5 MB
- Required OS
- 18.0
- Content Rating
- 12+
- Category
- Entertainment
- Price
- Free
- Currency
- USD
- Languages
- Arabic, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Spanish, Swedish, Thai, Chinese, Turkish, Ukrainian
- Developer
- Netflix, Inc.
What's new in v18.30.0
We’re working on the app experience. You work on what, when, and how you watch next. That's equally as important.
We know you have choices. In this release, we made gallery improvements so it’s easier to find the perfect thing to watch.
Fun Numbers - share these
$42
every second
$2.5K
every minute
$150.8K
every hour
$3.62M
every day
- ☕ Buys 724K $5 coffees every day
- 👨💻 Pays for 7K senior engineer salaries per year
- 🚗 Earns enough for 31K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
578.7M
estimated from 6,429,926 ratings
Active Users (MAU est.)
167.8M
29% of installs · ENTERTAINMENT category benchmark
Rating
4.75 ★
6.4M reviews
Monetization
Subscription (~$19.99/mo)
Rating Distribution
5★
5.6M
4★
433K
3★
138K
2★
60K
1★
182K
Compare Netflix or explore similar apps
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Frequently Asked About Netflix
How much money does Netflix make on the App Store? ⌄
Netflix has an estimated App Store revenue of $108.56M per month (~$1.30B per year, $3.62M per day) with a likely range of $59.71M to $157.42M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Netflix get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (6.4M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 578.7M total iOS downloads for Netflix - and roughly 167.8M monthly active users on iPhone and iPad.
Is Netflix a top grossing iOS app and what is its App Store rank? ⌄
Netflix is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Netflix compares to other highest-grossing iPhone and iPad apps.
How is Netflix App Store revenue estimated? ⌄
Rev.now estimates Netflix App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Entertainment category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Netflix offer on iOS? ⌄
Netflix offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Netflix App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Netflix side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Netflix? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Netflix. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
