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The Binding of Isaac: Rebirth icon

The Binding of Isaac: Rebirth App Store Revenue Estimate

Nicalis, Inc. · Games

"When Isaac’s mother starts hearing the voice of God demanding a sacrifice be made to prove her faith, Isaac escapes into the basement, where he faces droves of deranged enemies, lost brothers and sisters, his fears and eventually his mothe…

App Store ★ 4.5 USD14.99 IAP 🎯 Opportunity 59 🔨 Clone 40
Open in App Store ↗
REV.NOW
The Binding of Isaac: Rebirth icon
The Binding of Isaac: Rebirth earns about
$132.8K/month
range $73.1K – $192.6K · $1.59M/year
Live data · refreshed every hour
Per Day
$4.4K
$2.4K – $6.4K
Per Week
$31.0K
$17.0K – $44.9K
Per Month
$132.8K
$73.1K – $192.6K
Per Year
$1.59M
$876.7K – $2.31M
Lifetime
$3.99M
$2.19M – $5.78M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for The Binding of Isaac: Rebirth

Auto-generated from this app's real revenue ($132.8K/month · $1.59M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

59/100
Opportunity
Decent target
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$12
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$14.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $14.99/mo - undercut by 30-50% to win price-sensitive users
  • last updated 28 months ago - ship faster, advertise the freshness

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

The Binding of Isaac: Rebirth is at $14.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried The Binding of Isaac: Rebirth for 30 days - here's what I'd do differently"
  • "Why The Binding of Isaac: Rebirth costs $14.99/mo when ours costs $8.99"
  • "The games app The Binding of Isaac: Rebirth won't tell you these 3 things"
📋 Mine the negative reviews → 🤖 Generate Cursor / Claude prompt → 🎯 ASO keyword analysis → 📝 Metadata audit → 📨 Pitch creators 🔥 Find more goldmines →

Monetization

Paid app ($14.99)
Revenue mix (estimated)
  • Paid upfront ~100%
Paying users (est.)
9K
332K installs · 12.8% active · 20.8% pay
In-App Purchases 6
  • Monthlyest. Binding of Isaac: Afterbirth $14.99 /month
  • Monthlyest. Binding of Isaac: Repentance $14.99 /month
  • Monthlyest. Binding of Isaac: Afterbirth+ $14.99 /month
  • Monthlyest. Afterbirth and AB+ $24.99 /month
  • Monthlyest. Afterbirth+ and Repentance $24.99 /month
  • Annualest. AB, AB+, Repentance $39.99 /year ~$3.33/mo
6 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
1.4
Released
Jan 9, 2017
Last Updated
Jan 29, 2024
File Size
2.62 GB
Required OS
16.0
Content Rating
17+
Category
Games
Price
USD14.99
Currency
USD
Languages
English
Developer
Nicalis, Inc.
View in App Store ↗Developer Website ↗Developer on Store ↗

What's new in v1.4

Added touch-screen touch-areas for the Tainted Cain and Tainted Isaac Inventory cycling.
Fixed a bug where the virtual sticks would not fade out if touches were active when the app is suspended and then resumed.
Fixed issue where two active/pocket items were triggered.
Virtual sticks on iOS now render over the left/right letterbox bars.
Fixed issue BOIOS-82 - Tainted Cain can't activate his pocket items
Fixed issue BOIOS-83 - Tainted ??? poop bombs not useable
Fixed issue BOIOS-84 - Jacob and Esau double pill/card use
Fixed issues with Pocket Items for Tainted Judas, Cain, and Eve, and other characters.
Fixed keyboard support for Mac Catalyst.
Fixed an issue with the save data in Mac Catalyst.
Fixed some bugs related to the Device ID on iOS and Mac Catalyst.
Added touch button to switch Forgotten and Soul for Repentance and AB+.
Fixed a crash bug in the video player.
Fixed a bug in the leaderboard display, showing too many entries per page.

Fun Numbers - share these

$0
every second
$3
every minute
$184
every hour
$4.4K
every day
  • ☕ Buys 886 $5 coffees every day
  • 👨‍💻 Pays for 9 senior engineer salaries per year
  • 🚗 Earns enough for 38 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 98 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
332K
estimated from 4,154 ratings
Active Users (MAU est.)
43K
12.8% of installs · GAMES category benchmark
Rating
4.48 ★
4K reviews
Monetization
Paid app ($14.99)

Rating Distribution

5★
3K
4★
347
3★
165
2★
124
1★
280

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Frequently Asked About The Binding of Isaac: Rebirth

How much money does The Binding of Isaac: Rebirth make on the App Store? ⌄
The Binding of Isaac: Rebirth has an estimated App Store revenue of $132.8K per month (~$1.59M per year, $4.4K per day) with a likely range of $73.1K to $192.6K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does The Binding of Isaac: Rebirth get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (4K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 332K total iOS downloads for The Binding of Isaac: Rebirth - and roughly 43K monthly active users on iPhone and iPad.
Is The Binding of Isaac: Rebirth a top grossing iOS app and what is its App Store rank? ⌄
The Binding of Isaac: Rebirth is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how The Binding of Isaac: Rebirth compares to other highest-grossing iPhone and iPad apps.
How is The Binding of Isaac: Rebirth App Store revenue estimated? ⌄
Rev.now estimates The Binding of Isaac: Rebirth App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does The Binding of Isaac: Rebirth offer on iOS? ⌄
The Binding of Isaac: Rebirth offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare The Binding of Isaac: Rebirth App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare The Binding of Isaac: Rebirth side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for The Binding of Isaac: Rebirth? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for The Binding of Isaac: Rebirth. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.

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