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REV.NOW
YouTube earns about
$381.33M/month
range $209.73M – $552.92M · $4.58B/year
Live data · refreshed every hour
Per Day
$12.71M
$6.99M – $18.43M
Per Week
$88.98M
$48.94M – $129.02M
Per Month
$381.33M
$209.73M – $552.92M
Per Year
$4.58B
$2.52B – $6.64B
Lifetime
$11.44B
$6.29B – $16.59B
Brand revenue
✓ Verified filing
Alphabet (Google) - full brand revenue
Annual brand revenue (2024)
$350B/year
App Store / Play Store share
1%
≈ $4.6B/year of in-app revenue
Off-store revenue (everything else)
$345B/year
99% of total brand revenue
Alphabet (Google) earns about $350B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for YouTube
Auto-generated from this app's real revenue ($381.33M/month · $4.58B/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
0/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$20.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $20.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
YouTube charges ~$20.99/mo. Competitive entry: $12.59/mo or annual at $76/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Photo & VideoSmart : Photo & Video Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried YouTube for 30 days - here's what I'd do differently"
- "Why YouTube costs $20.99/mo when ours costs $12.59"
- "The photo & video app YouTube won't tell you these 3 things"
Monetization
Subscription (~$20.99/mo) · calibrated by US grossing rank #2Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
5.0B installs · 54% active · 0.5% pay
In-App Purchases 4
- Monthlyest. YouTube Premium $20.99 /month
- Monthlyest. Youtube Premium Family $34.99 /month
- Subscription Super Chat2 tiers $1.99 – $4.99 range
- Subscription Movies & Shows2 tiers $2.99 – $3.99 range
4 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 21.18.4
- Released
- Sep 11, 2012
- Last Updated
- May 3, 2026
- File Size
- 341.1 MB
- Required OS
- 16.0
- Content Rating
- 12+
- Category
- Photo & Video
- Price
- Free
- Currency
- USD
- Languages
- AF, SQ, AM, Arabic, HY, AZ, EU, BE, BN, BS, Bulgarian, MY, KM, Catalan, Croatian, Czech, Danish, Dutch, English, ET, Finnish, French, GL, KA, German, Greek, GU, Hebrew, Hindi, Hungarian
- Developer
What's new in v21.18.4
Bug fixes, stability improvements, repairs to space-time continuum.
Fun Numbers - share these
$147
every second
$8.8K
every minute
$529.6K
every hour
$12.71M
every day
- ☕ Buys 2.5M $5 coffees every day
- 👨💻 Pays for 25K senior engineer salaries per year
- 🚗 Earns enough for 109K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
5.0B
Google 2024 disclosure
Active Users (MAU est.)
2.7B
Public: Google 2024 disclosure
US Grossing Rank
#2
Live from App Store top-grossing chart
Monetization
Subscription (~$20.99/mo) · calibrated by US grossing rank #2
Rating Distribution
5★
39.3M
4★
4.1M
3★
1.4M
2★
655K
1★
1.6M
Compare YouTube or explore similar apps
Photo & Video · App Store · pick a head-to-head or jump to a leaderboard.
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Frequently Asked About YouTube
How much money does YouTube make on the App Store? ⌄
YouTube has an estimated App Store revenue of $381.33M per month (~$4.58B per year, $12.71M per day) with a likely range of $209.73M to $552.92M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does YouTube get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (47.1M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 5.0B total iOS downloads for YouTube - and roughly 2.7B monthly active users on iPhone and iPad.
Is YouTube a top grossing iOS app and what is its App Store rank? ⌄
YouTube is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how YouTube compares to other highest-grossing iPhone and iPad apps.
How is YouTube App Store revenue estimated? ⌄
Rev.now estimates YouTube App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does YouTube offer on iOS? ⌄
YouTube offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare YouTube App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare YouTube side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for YouTube? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for YouTube. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
