Vimeo vs YouTube
Vimeo
Vimeo.com, Inc.
App Store
$90.3K/mo
~$1.08M/yr · 1.3M installs
VS
YouTube
Google
App Store
$381.33M/mo
~$4.58B/yr · 5.0B installs
Revenue winner
YouTube wins
+422129% vs other
Installs winner
YouTube wins
+388434% vs other
MAU winner
YouTube wins
+676700% vs other
Rating winner
YouTube wins
+5% vs other
Why YouTube is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- YouTube earns roughly 4222× more per month than Vimeo - $381.33M vs $90.3K.
- Premium pricing. YouTube charges $20.99/mo vs Vimeo's $20.00/mo - higher ARPU per converted user.
- Bigger install base. YouTube has ~5.0B lifetime installs vs Vimeo's ~1.3M - 3885.3× the funnel top.
- Charts placement. YouTube ranks #2 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.
→ Find more apps with this revenue gap · Full YouTube report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Vimeo
vs
YouTube
Monthly revenue (est.)?
$90.3K
▶
$381.33M
Annual revenue (est.)
$1.08M
▶
$4.58B
Lifetime installs (est.)
1.3M
▶
5.0B
Monthly active users (est.)?
399K
▶
2.7B
App Store rating
4.46★
▶
4.67★
Total ratings
12K
▶
47.1M
US grossing rank
-
▶
#2
Cheapest monthly sub
$20.00
▶
$20.99
IAP tiers detected
9 tiers
◀
4 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Mar 29, 2011
- Last updated
- Jan 19, 2026
- File size
- 143.7 MB
- Content rating
- 17+
- Version
- 11.24.1
- Languages
- English, French, German, Japanese, Korean, Portuguese +1 more
- Category
- Photo & Video
- Price
- Free
- Released
- Sep 11, 2012
- Last updated
- May 3, 2026
- File size
- 341.1 MB
- Content rating
- 12+
- Version
- 21.18.4
- Languages
- AF, SQ, AM, Arabic, HY, AZ +66 more
Vimeo trajectory
YouTube trajectory
FAQ
Which makes more money, Vimeo or YouTube? v
YouTube earns about $381.33M per month, while Vimeo earns about $90.3K. That is a 4222.3× revenue gap (~$381.24M more per month for YouTube). Annual revenue: Vimeo ≈ $1.08M/year, YouTube ≈ $4.58B/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Vimeo or YouTube? v
YouTube leads with about 5.0B estimated downloads vs 1.3M for Vimeo - a 3885.3× gap. Vimeo's App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. YouTube's App Store downloads are estimated from 47.1M ratings.
Are Vimeo and YouTube in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Vimeo and YouTube offer? v
Vimeo: IAP range 9 tiers detected. YouTube: IAP range 4 tiers detected. Vimeo runs a "Subscription (~$7.00/mo)" monetization model; YouTube runs "Subscription (~$20.99/mo) · calibrated by US grossing rank #2". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Vimeo or YouTube? v
YouTube edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Vimeo 12K ratings, YouTube 47.1M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Vimeo vs YouTube revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $90.3K for Vimeo and $381.33M for YouTube are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Vimeo or YouTube to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.