Instagram vs Vimeo
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Vimeo
Vimeo.com, Inc.
App Store
$90.3K/mo
~$1.08M/yr · 1.3M installs
Revenue winner
Instagram wins
+13405% vs other
Installs winner
Instagram wins
+123899% vs other
MAU winner
Instagram wins
+6300% vs other
Rating winner
Instagram wins
+5% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 135× more per month than Vimeo - $12.20M vs $90.3K.
- Aggressive pricing. Instagram undercuts at $14.99/mo vs $20.00/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Vimeo's ~1.3M - 1240.0× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Vimeo
Monthly revenue (est.)?
$12.20M
◀
$90.3K
Annual revenue (est.)
$146.36M
◀
$1.08M
Lifetime installs (est.)
1.6B
◀
1.3M
Monthly active users (est.)?
25.5M
◀
399K
App Store rating
4.69★
◀
4.46★
Total ratings
29.0M
◀
12K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
▶
$20.00
IAP tiers detected
2 tiers
▶
9 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Mar 29, 2011
- Last updated
- Jan 19, 2026
- File size
- 143.7 MB
- Content rating
- 17+
- Version
- 11.24.1
- Languages
- English, French, German, Japanese, Korean, Portuguese +1 more
Instagram trajectory
Vimeo trajectory
FAQ
Which makes more money, Instagram or Vimeo? v
Instagram earns about $12.20M per month, while Vimeo earns about $90.3K. That is a 135.0× revenue gap (~$12.11M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Vimeo ≈ $1.08M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Vimeo? v
Instagram leads with about 1.6B estimated downloads vs 1.3M for Vimeo - a 1240.0× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Vimeo's App Store downloads are estimated from 12K ratings.
Are Instagram and Vimeo in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Vimeo offer? v
Instagram: IAP range 2 tiers detected. Vimeo: IAP range 9 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Vimeo runs "Subscription (~$7.00/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Vimeo? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Instagram 29.0M ratings, Vimeo 12K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Vimeo revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $90.3K for Vimeo are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Vimeo to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.