Instagram vs Rumble: Live Streaming, Videos
Instagram, Inc.
App Store
$12.28M/mo
~$147.38M/yr · 1.6B installs
VS
Rumble: Live Streaming, Videos
Rumble Inc.
App Store
$3.34M/mo
~$40.09M/yr · 79.2M installs
Revenue winner
Instagram wins
+268% vs other
Installs winner
Instagram wins
+1930% vs other
MAU winner
Instagram wins
+106% vs other
Rating winner
Rumble: Live Streaming, Videos wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 4× more per month than Rumble: Live Streaming, Videos - $12.28M vs $3.34M.
- Premium pricing. Instagram charges $14.99/mo vs Rumble: Live Streaming, Videos's $9.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Rumble: Live Streaming, Videos's ~79.2M - 20.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Rumble: Live Streaming, Videos
Monthly revenue (est.)?
$12.28M
◀
$3.34M
Annual revenue (est.)
$147.38M
◀
$40.09M
Lifetime installs (est.)
1.6B
◀
79.2M
Monthly active users (est.)?
25.7M
◀
12.5M
App Store rating
4.69★
▶
4.74★
Total ratings
29.2M
◀
528K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$9.99
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jul 21, 2020
- Last updated
- Jun 24, 2026
- File size
- 161.3 MB
- Content rating
- 17+
- Version
- 2.21.0
- Languages
- English, French, German, Portuguese, Spanish
Instagram trajectory
Rumble: Live Streaming, Videos trajectory
FAQ
Which makes more money, Instagram or Rumble: Live Streaming, Videos? v
Instagram earns about $12.28M per month, while Rumble: Live Streaming, Videos earns about $3.34M. That is a 3.7× revenue gap (~$8.94M more per month for Instagram). Annual revenue: Instagram ≈ $147.38M/year, Rumble: Live Streaming, Videos ≈ $40.09M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Rumble: Live Streaming, Videos? v
Instagram leads with about 1.6B estimated downloads vs 79.2M for Rumble: Live Streaming, Videos - a 20.3× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Rumble: Live Streaming, Videos's App Store downloads are estimated from 528K ratings.
Are Instagram and Rumble: Live Streaming, Videos in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Rumble: Live Streaming, Videos offer? v
Instagram: IAP range 2 tiers detected. Rumble: Live Streaming, Videos: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Rumble: Live Streaming, Videos runs "Subscription (~$8.25/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Rumble: Live Streaming, Videos? v
Rumble: Live Streaming, Videos edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Instagram 29.2M ratings, Rumble: Live Streaming, Videos 528K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Rumble: Live Streaming, Videos revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $3.34M for Rumble: Live Streaming, Videos are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Rumble: Live Streaming, Videos to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.