Esti: Aesthetic Photo Editor vs PowerDirector: AI Video Editor

Esti: Aesthetic Photo Editor

Prequel Inc.
App Store
$21.9K/mo
~$262.8K/yr · 1.7M installs
VS

PowerDirector: AI Video Editor

CyberLink
App Store
$202.9K/mo
~$2.43M/yr · 3.3M installs
Revenue winner PowerDirector: AI Video Editor wins +826% vs other
Installs winner PowerDirector: AI Video Editor wins +93% vs other
MAU winner PowerDirector: AI Video Editor wins +93% vs other
Rating winner PowerDirector: AI Video Editor wins +1% vs other

Why PowerDirector: AI Video Editor is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. PowerDirector: AI Video Editor earns roughly 9× more per month than Esti: Aesthetic Photo Editor - $202.9K vs $21.9K.
  2. Premium pricing. PowerDirector: AI Video Editor charges $5.99/mo vs Esti: Aesthetic Photo Editor's $1.25/mo - higher ARPU per converted user.
  3. Bigger install base. PowerDirector: AI Video Editor has ~3.3M lifetime installs vs Esti: Aesthetic Photo Editor's ~1.7M - 1.9× the funnel top.
  4. More monetization surfaces. PowerDirector: AI Video Editor runs 9 IAP tiers vs 6 - more chances to convert users at the right price.

→ Find more apps with this revenue gap · Full PowerDirector: AI Video Editor report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Esti: Aesthetic Photo Editor
vs
PowerDirector: AI Video Editor
Monthly revenue (est.)?
$21.9K
▶
$202.9K
Annual revenue (est.)
$262.8K
▶
$2.43M
Lifetime installs (est.)
1.7M
▶
3.3M
Monthly active users (est.)?
543K
▶
1.0M
App Store rating
4.61★
▶
4.64★
Total ratings
16K
▶
30K
US grossing rank
-
=
-
Cheapest monthly sub
$1.25
▶
$5.99
IAP tiers detected
6 tiers
▶
9 tiers

Esti: Aesthetic Photo Editor

Prequel Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 25, 2023
Last updated
May 26, 2026
File size
259.4 MB
Content rating
12+
Version
1.43.0
Languages
English, French, German, Indonesian, Italian, Japanese +7 more
View full Esti: Aesthetic Photo Editor report →

PowerDirector: AI Video Editor

CyberLink
App Store
Category
Photo & Video
Price
Free
Released
Dec 23, 2019
Last updated
Jun 26, 2026
File size
450.5 MB
Content rating
4+
Version
16.6.0
Languages
Arabic, Dutch, English, French, German, Hindi +13 more
View full PowerDirector: AI Video Editor report →

Esti: Aesthetic Photo Editor trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

PowerDirector: AI Video Editor trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Related app pages

Esti: Aesthetic Photo Editor App Store page →PowerDirector: AI Video Editor App Store page →

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FAQ

Which makes more money, Esti: Aesthetic Photo Editor or PowerDirector: AI Video Editor? v
PowerDirector: AI Video Editor earns about $202.9K per month, while Esti: Aesthetic Photo Editor earns about $21.9K. That is a 9.3× revenue gap (~$181.0K more per month for PowerDirector: AI Video Editor). Annual revenue: Esti: Aesthetic Photo Editor ≈ $262.8K/year, PowerDirector: AI Video Editor ≈ $2.43M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Esti: Aesthetic Photo Editor or PowerDirector: AI Video Editor? v
PowerDirector: AI Video Editor leads with about 3.3M estimated downloads vs 1.7M for Esti: Aesthetic Photo Editor - a 1.9× gap. Esti: Aesthetic Photo Editor's App Store downloads are estimated from 16K ratings × the standard 1:75 ratio. PowerDirector: AI Video Editor's App Store downloads are estimated from 30K ratings.
Are Esti: Aesthetic Photo Editor and PowerDirector: AI Video Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Esti: Aesthetic Photo Editor and PowerDirector: AI Video Editor offer? v
Esti: Aesthetic Photo Editor: IAP range 6 tiers detected. PowerDirector: AI Video Editor: IAP range 9 tiers detected. Esti: Aesthetic Photo Editor runs a "Subscription (~$1.25/mo)" monetization model; PowerDirector: AI Video Editor runs "Subscription (~$5.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Esti: Aesthetic Photo Editor or PowerDirector: AI Video Editor? v
PowerDirector: AI Video Editor edges ahead with ★ 4.6 vs ★ 4.6 (gap of 0.0 stars). Rating volume: Esti: Aesthetic Photo Editor 16K ratings, PowerDirector: AI Video Editor 30K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Esti: Aesthetic Photo Editor vs PowerDirector: AI Video Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $21.9K for Esti: Aesthetic Photo Editor and $202.9K for PowerDirector: AI Video Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Esti: Aesthetic Photo Editor or PowerDirector: AI Video Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.