Esti: Aesthetic Photo Editor vs Unfold: Reels & Story Maker
Esti: Aesthetic Photo Editor
Prequel Inc.
App Store
$21.9K/mo
~$262.8K/yr · 1.7M installs
VS
Unfold: Reels & Story Maker
Squarespace, Inc.
App Store
$2.39M/mo
~$28.66M/yr · 23.8M installs
Revenue winner
Unfold: Reels & Story Maker wins
+10805% vs other
Installs winner
Unfold: Reels & Story Maker wins
+1274% vs other
MAU winner
Unfold: Reels & Story Maker wins
+946% vs other
Rating winner
Unfold: Reels & Story Maker wins
+5% vs other
Why Unfold: Reels & Story Maker is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Unfold: Reels & Story Maker earns roughly 109× more per month than Esti: Aesthetic Photo Editor - $2.39M vs $21.9K.
- Premium pricing. Unfold: Reels & Story Maker charges $2.99/mo vs Esti: Aesthetic Photo Editor's $1.25/mo - higher ARPU per converted user.
- Bigger install base. Unfold: Reels & Story Maker has ~23.8M lifetime installs vs Esti: Aesthetic Photo Editor's ~1.7M - 13.7× the funnel top.
- More monetization surfaces. Unfold: Reels & Story Maker runs 10 IAP tiers vs 6 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Unfold: Reels & Story Maker report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Esti: Aesthetic Photo Editor
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$21.9K
▶
$2.39M
Annual revenue (est.)
$262.8K
▶
$28.66M
Lifetime installs (est.)
1.7M
▶
23.8M
Monthly active users (est.)?
543K
▶
5.7M
App Store rating
4.61★
▶
4.86★
Total ratings
16K
▶
158K
US grossing rank
-
=
-
Cheapest monthly sub
$1.25
▶
$2.99
IAP tiers detected
6 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 25, 2023
- Last updated
- May 26, 2026
- File size
- 259.4 MB
- Content rating
- 12+
- Version
- 1.43.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +7 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 12, 2017
- Last updated
- Jun 22, 2026
- File size
- 312.5 MB
- Content rating
- 17+
- Version
- 8.160.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +5 more
Esti: Aesthetic Photo Editor trajectory
Unfold: Reels & Story Maker trajectory
FAQ
Which makes more money, Esti: Aesthetic Photo Editor or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker earns about $2.39M per month, while Esti: Aesthetic Photo Editor earns about $21.9K. That is a 109.0× revenue gap (~$2.37M more per month for Unfold: Reels & Story Maker). Annual revenue: Esti: Aesthetic Photo Editor ≈ $262.8K/year, Unfold: Reels & Story Maker ≈ $28.66M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Esti: Aesthetic Photo Editor or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker leads with about 23.8M estimated downloads vs 1.7M for Esti: Aesthetic Photo Editor - a 13.7× gap. Esti: Aesthetic Photo Editor's App Store downloads are estimated from 16K ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are Esti: Aesthetic Photo Editor and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Esti: Aesthetic Photo Editor and Unfold: Reels & Story Maker offer? v
Esti: Aesthetic Photo Editor: IAP range 6 tiers detected. Unfold: Reels & Story Maker: IAP range 10 tiers detected. Esti: Aesthetic Photo Editor runs a "Subscription (~$1.25/mo)" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Esti: Aesthetic Photo Editor or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker edges ahead with ★ 4.9 vs ★ 4.6 (gap of 0.2 stars). Rating volume: Esti: Aesthetic Photo Editor 16K ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Esti: Aesthetic Photo Editor vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $21.9K for Esti: Aesthetic Photo Editor and $2.39M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Esti: Aesthetic Photo Editor or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.