Insta360 vs Instagram
Insta360
Insta360
App Store
$54.0K/mo
~$648.1K/yr · 717K installs
VS
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
Revenue winner
Instagram wins
+22482% vs other
Installs winner
Instagram wins
+222369% vs other
MAU winner
Instagram wins
+11345% vs other
Rating winner
Instagram wins
+5% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 226× more per month than Insta360 - $12.20M vs $54.0K.
- Premium pricing. Instagram charges $14.99/mo vs Insta360's $2.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Insta360's ~717K - 2224.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Insta360
vs
Instagram
Monthly revenue (est.)?
$54.0K
▶
$12.20M
Annual revenue (est.)
$648.1K
▶
$146.36M
Lifetime installs (est.)
717K
▶
1.6B
Monthly active users (est.)?
223K
▶
25.5M
App Store rating
4.47★
▶
4.69★
Total ratings
9K
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
$2.99
▶
$14.99
IAP tiers detected
6 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jan 16, 2020
- Last updated
- May 8, 2026
- File size
- 2.59 GB
- Content rating
- 4+
- Version
- 2.24.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +8 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Insta360 trajectory
Instagram trajectory
FAQ
Which makes more money, Insta360 or Instagram? v
Instagram earns about $12.20M per month, while Insta360 earns about $54.0K. That is a 225.8× revenue gap (~$12.14M more per month for Instagram). Annual revenue: Insta360 ≈ $648.1K/year, Instagram ≈ $146.36M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Insta360 or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 717K for Insta360 - a 2224.7× gap. Insta360's App Store downloads are estimated from 9K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are Insta360 and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Insta360 and Instagram offer? v
Insta360: IAP range 6 tiers detected. Instagram: IAP range 2 tiers detected. Insta360 runs a "Subscription (~$7.50/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Insta360 or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Insta360 9K ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Insta360 vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $54.0K for Insta360 and $12.20M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Insta360 or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.