Insta360 vs Snapchat
Insta360
Insta360
App Store
$54.0K/mo
~$648.1K/yr · 717K installs
VS
Snapchat
Snap, Inc.
App Store
$65.44M/mo
~$785.30M/yr · 3.0B installs
Revenue winner
Snapchat wins
+121068% vs other
Installs winner
Snapchat wins
+418147% vs other
MAU winner
Snapchat wins
+380939% vs other
Rating winner
Snapchat wins
+1% vs other
Why Snapchat is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Snapchat earns roughly 1212× more per month than Insta360 - $65.44M vs $54.0K.
- Premium pricing. Snapchat charges $4.99/mo vs Insta360's $2.99/mo - higher ARPU per converted user.
- Bigger install base. Snapchat has ~3.0B lifetime installs vs Insta360's ~717K - 4182.5× the funnel top.
- Charts placement. Snapchat ranks #5 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.
→ Find more apps with this revenue gap · Full Snapchat report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Insta360
vs
Snapchat
Monthly revenue (est.)?
$54.0K
▶
$65.44M
Annual revenue (est.)
$648.1K
▶
$785.30M
Lifetime installs (est.)
717K
▶
3.0B
Monthly active users (est.)?
223K
▶
850.0M
App Store rating
4.47★
▶
4.50★
Total ratings
9K
▶
5.8M
US grossing rank
-
▶
#5
Cheapest monthly sub
$2.99
▶
$4.99
IAP tiers detected
6 tiers
=
6 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jan 16, 2020
- Last updated
- May 8, 2026
- File size
- 2.59 GB
- Content rating
- 4+
- Version
- 2.24.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +8 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jul 13, 2011
- Last updated
- May 7, 2026
- File size
- 349.5 MB
- Content rating
- 12+
- Version
- 13.91.1.0
- Languages
- Arabic, BN, Danish, Dutch, English, Finnish +29 more
Insta360 trajectory
Snapchat trajectory
FAQ
Which makes more money, Insta360 or Snapchat? v
Snapchat earns about $65.44M per month, while Insta360 earns about $54.0K. That is a 1211.7× revenue gap (~$65.39M more per month for Snapchat). Annual revenue: Insta360 ≈ $648.1K/year, Snapchat ≈ $785.30M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Insta360 or Snapchat? v
Snapchat leads with about 3.0B estimated downloads vs 717K for Insta360 - a 4182.5× gap. Insta360's App Store downloads are estimated from 9K ratings × the standard 1:75 ratio. Snapchat's App Store downloads are estimated from 5.8M ratings.
Are Insta360 and Snapchat in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Insta360 and Snapchat offer? v
Insta360: IAP range 6 tiers detected. Snapchat: IAP range 6 tiers detected. Insta360 runs a "Subscription (~$7.50/mo)" monetization model; Snapchat runs "Subscription (~$4.99/mo) · calibrated by US grossing rank #5". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Insta360 or Snapchat? v
Snapchat edges ahead with ★ 4.5 vs ★ 4.5 (gap of 0.0 stars). Rating volume: Insta360 9K ratings, Snapchat 5.8M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Insta360 vs Snapchat revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $54.0K for Insta360 and $65.44M for Snapchat are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Insta360 or Snapchat to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.