Instagram vs Instants, an Instagram app
Instagram
Google Play
$37.96M/mo
~$455.54M/yr · 7.6B installs
VS
Instants, an Instagram app
Instagram
Google Play
$0/mo
~$0/yr · 2.4M installs
Revenue winner
Instagram wins
+3796127800% vs other
Installs winner
Instagram wins
+315037% vs other
MAU winner
Instagram wins
+35229% vs other
Rating winner
Instants, an Instagram app wins
+16% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 37961278× more per month than Instants, an Instagram app - $37.96M vs $0.
- Subscription model. Instagram runs a $1.38/mo subscription that compounds; Instants, an Instagram app relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~7.6B lifetime installs vs Instants, an Instagram app's ~2.4M - 3151.4× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Instants, an Instagram app
Monthly revenue (est.)?
$37.96M
◀
$0
Annual revenue (est.)
$455.54M
◀
$0
Lifetime installs (est.)
7.6B
◀
2.4M
Monthly active users (est.)?
189.0M
◀
535K
App Store rating
4.00★
▶
4.66★
Total ratings
168.2M
◀
9K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
◀
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- Jun 23, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- May 7, 2026
- Last updated
- Jun 2, 2026
- File size
- -
- Content rating
- Teen
- Version
- 433.0.0.0.72
- Languages
- -
Instagram trajectory
Instants, an Instagram app trajectory
FAQ
Which makes more money, Instagram or Instants, an Instagram app? v
Instagram earns about $37.96M per month, while Instants, an Instagram app earns about $0. That is a ∞× revenue gap (~$37.96M more per month for Instagram). Annual revenue: Instagram ≈ $455.54M/year, Instants, an Instagram app ≈ $0/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Instants, an Instagram app? v
Instagram leads with about 7.6B estimated downloads vs 2.4M for Instants, an Instagram app - a 3151.4× gap. Instagram reports 5,000,000,000+ installs on Google Play. Instants, an Instagram app reports 1,000,000+ installs on Google Play.
Are Instagram and Instants, an Instagram app in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Instants, an Instagram app offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Instants, an Instagram app: no IAP detected on the public listing. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Instants, an Instagram app runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Instants, an Instagram app? v
Instants, an Instagram app edges ahead with ★ 4.7 vs ★ 4.0 (gap of 0.7 stars). Rating volume: Instagram 4.6M ratings, Instants, an Instagram app 94 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Instants, an Instagram app revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.96M for Instagram and $0 for Instants, an Instagram app are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Instants, an Instagram app to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.