Instagram vs Kako Live

Instagram

Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS

Kako Live

Rainbow Bridge Art
Google Play
$55.6K/mo
~$667.8K/yr · 1.3M installs
Revenue winner Instagram wins +67207% vs other
Installs winner Instagram wins +578104% vs other
MAU winner Instagram wins +68734% vs other
Rating winner Instagram wins +4% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 673× more per month than Kako Live - $37.46M vs $55.6K.
  2. Aggressive pricing. Instagram undercuts at $1.38/mo vs $9.90/mo - converts a higher % of free users.
  3. Bigger install base. Instagram has ~7.5B lifetime installs vs Kako Live's ~1.3M - 5782.0× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
Kako Live
Monthly revenue (est.)?
$37.46M
$55.6K
Annual revenue (est.)
$449.47M
$667.8K
Lifetime installs (est.)
7.5B
1.3M
Monthly active users (est.)?
186.3M
271K
App Store rating
4.02★
3.85★
Total ratings
167.6M
7K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
$9.90
IAP tiers detected
0 tiers
=
0 tiers

Instagram

Instagram
Google Play
Category
Social
Price
Free
Released
Apr 3, 2012
Last updated
May 4, 2026
File size
-
Content rating
Teen
Version
VARY
Languages
-
View full Instagram report →

Kako Live

Rainbow Bridge Art
Google Play
Category
Social
Price
Free
Released
Aug 1, 2024
Last updated
May 7, 2026
File size
-
Content rating
Teen
Version
2.4.2
Languages
-
View full Kako Live report →

Instagram trajectory

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Kako Live trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Instagram or Kako Live? v
Instagram earns about $37.46M per month, while Kako Live earns about $55.6K. That is a 673.1× revenue gap (~$37.40M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, Kako Live ≈ $667.8K/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Kako Live? v
Instagram leads with about 7.5B estimated downloads vs 1.3M for Kako Live - a 5782.0× gap. Instagram reports 5,000,000,000+ installs on Google Play. Kako Live reports 1,000,000+ installs on Google Play.
Are Instagram and Kako Live in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Kako Live offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Kako Live: IAP range $0.49 - $199.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Kako Live runs "Subscription (~$9.90/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Kako Live? v
Instagram edges ahead with ★ 4.0 vs ★ 3.9 (gap of 0.2 stars). Rating volume: Instagram 4.6M ratings, Kako Live 30 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Kako Live revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $55.6K for Kako Live are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Kako Live to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.