Instagram vs Kiko - Friends & Video Chat

Instagram

Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS

Kiko - Friends & Video Chat

INPULSE TECHNOLOGY LIMITED
Google Play
$73.9K/mo
~$886.9K/yr · 1.4M installs
Revenue winner Instagram wins +50581% vs other
Installs winner Instagram wins +541708% vs other
MAU winner Instagram wins +62034% vs other
Rating winner Kiko - Friends & Video Chat wins +8% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 507× more per month than Kiko - Friends & Video Chat - $37.46M vs $73.9K.
  2. Aggressive pricing. Instagram undercuts at $1.38/mo vs $14.25/mo - converts a higher % of free users.
  3. Bigger install base. Instagram has ~7.5B lifetime installs vs Kiko - Friends & Video Chat's ~1.4M - 5418.1× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
Kiko - Friends & Video Chat
Monthly revenue (est.)?
$37.46M
$73.9K
Annual revenue (est.)
$449.47M
$886.9K
Lifetime installs (est.)
7.5B
1.4M
Monthly active users (est.)?
186.3M
300K
App Store rating
4.02★
4.35★
Total ratings
167.6M
11K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
$14.25
IAP tiers detected
0 tiers
=
0 tiers

Instagram

Instagram
Google Play
Category
Social
Price
Free
Released
Apr 3, 2012
Last updated
May 4, 2026
File size
-
Content rating
Teen
Version
VARY
Languages
-
View full Instagram report →

Kiko - Friends & Video Chat

INPULSE TECHNOLOGY LIMITED
Google Play
Category
Social
Price
Free
Released
Sep 5, 2025
Last updated
May 9, 2026
File size
-
Content rating
Mature 17+
Version
1.1.7
Languages
-
View full Kiko - Friends & Video Chat report →

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Kiko - Friends & Video Chat trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Instagram or Kiko - Friends & Video Chat? v
Instagram earns about $37.46M per month, while Kiko - Friends & Video Chat earns about $73.9K. That is a 506.8× revenue gap (~$37.38M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, Kiko - Friends & Video Chat ≈ $886.9K/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Kiko - Friends & Video Chat? v
Instagram leads with about 7.5B estimated downloads vs 1.4M for Kiko - Friends & Video Chat - a 5418.1× gap. Instagram reports 5,000,000,000+ installs on Google Play. Kiko - Friends & Video Chat reports 1,000,000+ installs on Google Play.
Are Instagram and Kiko - Friends & Video Chat in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Kiko - Friends & Video Chat offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Kiko - Friends & Video Chat: IAP range $0.99 - $204.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Kiko - Friends & Video Chat runs "Subscription (~$14.25/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Kiko - Friends & Video Chat? v
Kiko - Friends & Video Chat edges ahead with ★ 4.3 vs ★ 4.0 (gap of 0.3 stars). Rating volume: Instagram 4.6M ratings, Kiko - Friends & Video Chat 17 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Kiko - Friends & Video Chat revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $73.9K for Kiko - Friends & Video Chat are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Kiko - Friends & Video Chat to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.