Instagram vs Litmatch-Make new friends
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS
Litmatch-Make new friends
CONSTRUCT TECHNOLOGY
Google Play
$2.06M/mo
~$24.66M/yr · 176.1M installs
Revenue winner
Instagram wins
+1722% vs other
Installs winner
Instagram wins
+4131% vs other
MAU winner
Instagram wins
+1693% vs other
Rating winner
Instagram wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 18× more per month than Litmatch-Make new friends - $37.46M vs $2.06M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $5.76/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Litmatch-Make new friends's ~176.1M - 42.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Litmatch-Make new friends
Monthly revenue (est.)?
$37.46M
◀
$2.06M
Annual revenue (est.)
$449.47M
◀
$24.66M
Lifetime installs (est.)
7.5B
◀
176.1M
Monthly active users (est.)?
186.3M
◀
10.4M
App Store rating
4.02★
◀
3.95★
Total ratings
167.6M
◀
1.2M
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$5.76
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Mar 29, 2019
- Last updated
- May 8, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 7.64.2
- Languages
- -
Instagram trajectory
Litmatch-Make new friends trajectory
FAQ
Which makes more money, Instagram or Litmatch-Make new friends? v
Instagram earns about $37.46M per month, while Litmatch-Make new friends earns about $2.06M. That is a 18.2× revenue gap (~$35.40M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, Litmatch-Make new friends ≈ $24.66M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Litmatch-Make new friends? v
Instagram leads with about 7.5B estimated downloads vs 176.1M for Litmatch-Make new friends - a 42.3× gap. Instagram reports 5,000,000,000+ installs on Google Play. Litmatch-Make new friends reports 100,000,000+ installs on Google Play.
Are Instagram and Litmatch-Make new friends in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Litmatch-Make new friends offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Litmatch-Make new friends: IAP range $0.13 - $254.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Litmatch-Make new friends runs "Subscription (~$5.76/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Litmatch-Make new friends? v
Instagram edges ahead with ★ 4.0 vs ★ 3.9 (gap of 0.1 stars). Rating volume: Instagram 4.6M ratings, Litmatch-Make new friends 2K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Litmatch-Make new friends revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $2.06M for Litmatch-Make new friends are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Litmatch-Make new friends to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.