Instagram vs LitUp - Find Your Next Date

Instagram

Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS

LitUp - Find Your Next Date

Get Together Technology LLC
Google Play
$44.9K/mo
~$538.3K/yr · 467K installs
Revenue winner Instagram wins +83391% vs other
Installs winner Instagram wins +1596080% vs other
MAU winner Instagram wins +121190% vs other
Rating winner LitUp - Find Your Next Date wins +11% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 835× more per month than LitUp - Find Your Next Date - $37.46M vs $44.9K.
  2. Aggressive pricing. Instagram undercuts at $1.38/mo vs $19.97/mo - converts a higher % of free users.
  3. Bigger install base. Instagram has ~7.5B lifetime installs vs LitUp - Find Your Next Date's ~467K - 15961.8× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
LitUp - Find Your Next Date
Monthly revenue (est.)?
$37.46M
$44.9K
Annual revenue (est.)
$449.47M
$538.3K
Lifetime installs (est.)
7.5B
467K
Monthly active users (est.)?
186.3M
154K
App Store rating
4.02★
4.44★
Total ratings
167.6M
26K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
$19.97
IAP tiers detected
0 tiers
=
0 tiers

Instagram

Instagram
Google Play
Category
Social
Price
Free
Released
Apr 3, 2012
Last updated
May 4, 2026
File size
-
Content rating
Teen
Version
VARY
Languages
-
View full Instagram report →

LitUp - Find Your Next Date

Get Together Technology LLC
Google Play
Category
Social
Price
Free
Released
Dec 5, 2024
Last updated
Mar 3, 2026
File size
-
Content rating
Mature 17+
Version
1.1.1
Languages
-
View full LitUp - Find Your Next Date report →

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

LitUp - Find Your Next Date trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Instagram or LitUp - Find Your Next Date? v
Instagram earns about $37.46M per month, while LitUp - Find Your Next Date earns about $44.9K. That is a 834.9× revenue gap (~$37.41M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, LitUp - Find Your Next Date ≈ $538.3K/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or LitUp - Find Your Next Date? v
Instagram leads with about 7.5B estimated downloads vs 467K for LitUp - Find Your Next Date - a 15961.8× gap. Instagram reports 5,000,000,000+ installs on Google Play. LitUp - Find Your Next Date reports 100,000+ installs on Google Play.
Are Instagram and LitUp - Find Your Next Date in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and LitUp - Find Your Next Date offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. LitUp - Find Your Next Date: IAP range $3.99 - $99.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; LitUp - Find Your Next Date runs "Subscription (~$19.97/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or LitUp - Find Your Next Date? v
LitUp - Find Your Next Date edges ahead with ★ 4.4 vs ★ 4.0 (gap of 0.4 stars). Rating volume: Instagram 4.6M ratings, LitUp - Find Your Next Date 3K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs LitUp - Find Your Next Date revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $44.9K for LitUp - Find Your Next Date are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or LitUp - Find Your Next Date to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.