Instagram vs Locket Widget
Instagram
Google Play
$37.96M/mo
~$455.53M/yr · 7.6B installs
VS
Locket Widget
Locket Labs, Inc.
Google Play
$896.4K/mo
~$10.76M/yr · 34.1M installs
Revenue winner
Instagram wins
+4135% vs other
Installs winner
Instagram wins
+22046% vs other
MAU winner
Instagram wins
+4063% vs other
Rating winner
Locket Widget wins
+15% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 42× more per month than Locket Widget - $37.96M vs $896.4K.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $8.46/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.6B lifetime installs vs Locket Widget's ~34.1M - 221.5× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Locket Widget
Monthly revenue (est.)?
$37.96M
◀
$896.4K
Annual revenue (est.)
$455.53M
◀
$10.76M
Lifetime installs (est.)
7.6B
◀
34.1M
Monthly active users (est.)?
189.0M
◀
4.5M
App Store rating
4.00★
▶
4.62★
Total ratings
168.2M
◀
370K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$8.46
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- Jun 23, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Apr 15, 2022
- Last updated
- Jun 22, 2026
- File size
- -
- Content rating
- Teen
- Version
- 1.230.0
- Languages
- -
Instagram trajectory
Locket Widget trajectory
FAQ
Which makes more money, Instagram or Locket Widget? v
Instagram earns about $37.96M per month, while Locket Widget earns about $896.4K. That is a 42.4× revenue gap (~$37.06M more per month for Instagram). Annual revenue: Instagram ≈ $455.53M/year, Locket Widget ≈ $10.76M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Locket Widget? v
Instagram leads with about 7.6B estimated downloads vs 34.1M for Locket Widget - a 221.5× gap. Instagram reports 5,000,000,000+ installs on Google Play. Locket Widget reports 10,000,000+ installs on Google Play.
Are Instagram and Locket Widget in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Locket Widget offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Locket Widget: IAP range $1.99 - $35.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Locket Widget runs "Subscription (~$8.46/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Locket Widget? v
Locket Widget edges ahead with ★ 4.6 vs ★ 4.0 (gap of 0.6 stars). Rating volume: Instagram 4.6M ratings, Locket Widget 4K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Locket Widget revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.96M for Instagram and $896.4K for Locket Widget are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Locket Widget to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.