Instagram vs Locket Widget
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS
Locket Widget
Locket Labs, Inc.
Google Play
$872.7K/mo
~$10.47M/yr · 33.3M installs
Revenue winner
Instagram wins
+4192% vs other
Installs winner
Instagram wins
+22266% vs other
MAU winner
Instagram wins
+4104% vs other
Rating winner
Locket Widget wins
+14% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 43× more per month than Locket Widget - $37.46M vs $872.7K.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $8.46/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Locket Widget's ~33.3M - 223.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Locket Widget
Monthly revenue (est.)?
$37.46M
◀
$872.7K
Annual revenue (est.)
$449.47M
◀
$10.47M
Lifetime installs (est.)
7.5B
◀
33.3M
Monthly active users (est.)?
186.3M
◀
4.4M
App Store rating
4.02★
▶
4.58★
Total ratings
167.6M
◀
358K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$8.46
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Apr 15, 2022
- Last updated
- May 8, 2026
- File size
- -
- Content rating
- Teen
- Version
- 1.223.1
- Languages
- -
Instagram trajectory
Locket Widget trajectory
FAQ
Which makes more money, Instagram or Locket Widget? v
Instagram earns about $37.46M per month, while Locket Widget earns about $872.7K. That is a 42.9× revenue gap (~$36.58M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, Locket Widget ≈ $10.47M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Locket Widget? v
Instagram leads with about 7.5B estimated downloads vs 33.3M for Locket Widget - a 223.7× gap. Instagram reports 5,000,000,000+ installs on Google Play. Locket Widget reports 10,000,000+ installs on Google Play.
Are Instagram and Locket Widget in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Locket Widget offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Locket Widget: IAP range $1.99 - $35.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Locket Widget runs "Subscription (~$8.46/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Locket Widget? v
Locket Widget edges ahead with ★ 4.6 vs ★ 4.0 (gap of 0.6 stars). Rating volume: Instagram 4.6M ratings, Locket Widget 4K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Locket Widget revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $872.7K for Locket Widget are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Locket Widget to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.