Instagram vs Lumy
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS
Lumy
Rapidas-Mobile
Google Play
$2.9K/mo
~$35.2K/yr · 29K installs
Revenue winner
Instagram wins
+1275201% vs other
Installs winner
Instagram wins
+25856173% vs other
MAU winner
Instagram wins
+1696506% vs other
Rating winner
Instagram wins
+52% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 12753× more per month than Lumy - $37.46M vs $2.9K.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $16.71/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Lumy's ~29K - 258562.7× the funnel top.
- Better app store reviews. Instagram sits at 4.02★ vs 2.64★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Lumy
Monthly revenue (est.)?
$37.46M
◀
$2.9K
Annual revenue (est.)
$449.47M
◀
$35.2K
Lifetime installs (est.)
7.5B
◀
29K
Monthly active users (est.)?
186.3M
◀
11K
App Store rating
4.02★
◀
2.64★
Total ratings
167.6M
◀
75
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$16.71
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Nov 19, 2025
- Last updated
- Jan 16, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 1.0.2
- Languages
- -
Instagram trajectory
Lumy trajectory
FAQ
Which makes more money, Instagram or Lumy? v
Instagram earns about $37.46M per month, while Lumy earns about $2.9K. That is a 12753.0× revenue gap (~$37.45M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, Lumy ≈ $35.2K/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Lumy? v
Instagram leads with about 7.5B estimated downloads vs 29K for Lumy - a 258562.7× gap. Instagram reports 5,000,000,000+ installs on Google Play. Lumy reports 10,000+ installs on Google Play.
Are Instagram and Lumy in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Lumy offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Lumy: IAP range $3.99 - $69.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Lumy runs "Subscription (~$16.71/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Lumy? v
Instagram edges ahead with ★ 4.0 vs ★ 2.6 (gap of 1.4 stars). Rating volume: Instagram 4.6M ratings, Lumy 43 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Lumy revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $2.9K for Lumy are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Lumy to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.