Instagram vs Melon Sandbox
Instagram
Google Play
$37.45M/mo
~$449.46M/yr · 7.5B installs
VS
Melon Sandbox
playducky.com
Google Play
$378.4K/mo
~$4.54M/yr · 99.2M installs
Revenue winner
Instagram wins
+9798% vs other
Installs winner
Instagram wins
+7410% vs other
MAU winner
Instagram wins
+5265% vs other
Rating winner
Melon Sandbox wins
+16% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 99× more per month than Melon Sandbox - $37.45M vs $378.4K.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $11.29/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Melon Sandbox's ~99.2M - 75.1× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Melon Sandbox
Monthly revenue (est.)?
$37.45M
◀
$378.4K
Annual revenue (est.)
$449.46M
◀
$4.54M
Lifetime installs (est.)
7.5B
◀
99.2M
Monthly active users (est.)?
186.3M
◀
3.5M
App Store rating
4.02★
▶
4.65★
Total ratings
167.6M
◀
1.1M
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$11.29
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Simulation
- Price
- Free
- Released
- Dec 23, 2022
- Last updated
- May 8, 2026
- File size
- -
- Content rating
- Teen
- Version
- 35.4
- Languages
- -
Instagram trajectory
Melon Sandbox trajectory
FAQ
Which makes more money, Instagram or Melon Sandbox? v
Instagram earns about $37.45M per month, while Melon Sandbox earns about $378.4K. That is a 99.0× revenue gap (~$37.08M more per month for Instagram). Annual revenue: Instagram ≈ $449.46M/year, Melon Sandbox ≈ $4.54M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Melon Sandbox? v
Instagram leads with about 7.5B estimated downloads vs 99.2M for Melon Sandbox - a 75.1× gap. Instagram reports 5,000,000,000+ installs on Google Play. Melon Sandbox reports 50,000,000+ installs on Google Play.
Are Instagram and Melon Sandbox in the same Google Play category and competing for the same money? v
No - Instagram is in Social and Melon Sandbox is in Simulation. They share screen-time attention but earn money in different niches: Instagram from social monetization patterns, Melon Sandbox from simulation.
What in-app purchases and subscription pricing do Instagram and Melon Sandbox offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Melon Sandbox: IAP range $0.49 - $259.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Melon Sandbox runs "Free game · IAP-driven (0 packs, ~$0.30/MAU)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Melon Sandbox? v
Melon Sandbox edges ahead with ★ 4.6 vs ★ 4.0 (gap of 0.6 stars). Rating volume: Instagram 4.6M ratings, Melon Sandbox 48K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Melon Sandbox revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.45M for Instagram and $378.4K for Melon Sandbox are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social / Simulation) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Melon Sandbox to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.