Instagram vs note（ノート）
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS
note（ノート）
note inc.
Google Play
$62.6K/mo
~$750.7K/yr · 1.1M installs
Revenue winner
Instagram wins
+59770% vs other
Installs winner
Instagram wins
+691336% vs other
MAU winner
Instagram wins
+78117% vs other
Rating winner
note（ノート） wins
+13% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 599× more per month than note（ノート） - $37.46M vs $62.6K.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $16.20/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs note（ノート）'s ~1.1M - 6914.4× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
note（ノート）
Monthly revenue (est.)?
$37.46M
◀
$62.6K
Annual revenue (est.)
$449.47M
◀
$750.7K
Lifetime installs (est.)
7.5B
◀
1.1M
Monthly active users (est.)?
186.3M
◀
238K
App Store rating
4.02★
▶
4.53★
Total ratings
167.6M
◀
8K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$16.20
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Oct 20, 2014
- Last updated
- May 1, 2026
- File size
- -
- Content rating
- Teen
- Version
- 10.7.0
- Languages
- -
Instagram trajectory
note（ノート） trajectory
FAQ
Which makes more money, Instagram or note（ノート）? v
Instagram earns about $37.46M per month, while note（ノート） earns about $62.6K. That is a 598.7× revenue gap (~$37.39M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, note（ノート） ≈ $750.7K/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or note（ノート）? v
Instagram leads with about 7.5B estimated downloads vs 1.1M for note（ノート） - a 6914.4× gap. Instagram reports 5,000,000,000+ installs on Google Play. note（ノート） reports 1,000,000+ installs on Google Play.
Are Instagram and note（ノート） in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and note（ノート） offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. note（ノート）: IAP range $0.99 - $264.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; note（ノート） runs "Subscription (~$16.20/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or note（ノート）? v
note（ノート） edges ahead with ★ 4.5 vs ★ 4.0 (gap of 0.5 stars). Rating volume: Instagram 4.6M ratings, note（ノート） 2 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs note（ノート） revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $62.6K for note（ノート） are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or note（ノート） to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.