Instagram vs OK: Social Network
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS
OK: Social Network
VKL
Google Play
$3.36M/mo
~$40.37M/yr · 280.1M installs
Revenue winner
Instagram wins
+1013% vs other
Installs winner
Instagram wins
+2561% vs other
MAU winner
Instagram wins
+991% vs other
Rating winner
OK: Social Network wins
+8% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 11× more per month than OK: Social Network - $37.46M vs $3.36M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $2.97/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs OK: Social Network's ~280.1M - 26.6× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
OK: Social Network
Monthly revenue (est.)?
$37.46M
◀
$3.36M
Annual revenue (est.)
$449.47M
◀
$40.37M
Lifetime installs (est.)
7.5B
◀
280.1M
Monthly active users (est.)?
186.3M
◀
17.1M
App Store rating
4.02★
▶
4.34★
Total ratings
167.6M
◀
2.9M
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$2.97
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Mar 20, 2012
- Last updated
- Apr 21, 2026
- File size
- -
- Content rating
- Teen
- Version
- 26.4.21
- Languages
- -
Instagram trajectory
OK: Social Network trajectory
FAQ
Which makes more money, Instagram or OK: Social Network? v
Instagram earns about $37.46M per month, while OK: Social Network earns about $3.36M. That is a 11.1× revenue gap (~$34.09M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, OK: Social Network ≈ $40.37M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or OK: Social Network? v
Instagram leads with about 7.5B estimated downloads vs 280.1M for OK: Social Network - a 26.6× gap. Instagram reports 5,000,000,000+ installs on Google Play. OK: Social Network reports 100,000,000+ installs on Google Play.
Are Instagram and OK: Social Network in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and OK: Social Network offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. OK: Social Network: IAP range $0.49 - $17.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; OK: Social Network runs "Subscription (~$2.97/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or OK: Social Network? v
OK: Social Network edges ahead with ★ 4.3 vs ★ 4.0 (gap of 0.3 stars). Rating volume: Instagram 4.6M ratings, OK: Social Network 3K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs OK: Social Network revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $3.36M for OK: Social Network are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or OK: Social Network to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.