Instagram vs rednote
Instagram
Google Play
$37.45M/mo
~$449.46M/yr · 7.5B installs
VS
rednote
行吟信息科技(上海)有限公司
Google Play
$1.16M/mo
~$13.89M/yr · 38.0M installs
Revenue winner
Instagram wins
+3136% vs other
Installs winner
Instagram wins
+19492% vs other
MAU winner
Instagram wins
+3757% vs other
Rating winner
Instagram wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 32× more per month than rednote - $37.45M vs $1.16M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $13.37/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs rednote's ~38.0M - 195.9× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
rednote
Monthly revenue (est.)?
$37.45M
◀
$1.16M
Annual revenue (est.)
$449.46M
◀
$13.89M
Lifetime installs (est.)
7.5B
◀
38.0M
Monthly active users (est.)?
186.3M
◀
4.8M
App Store rating
4.02★
◀
3.99★
Total ratings
167.6M
◀
191K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$13.37
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Dec 24, 2014
- Last updated
- May 9, 2026
- File size
- -
- Content rating
- Teen
- Version
- 9.28.0
- Languages
- -
Instagram trajectory
rednote trajectory
FAQ
Which makes more money, Instagram or rednote? v
Instagram earns about $37.45M per month, while rednote earns about $1.16M. That is a 32.4× revenue gap (~$36.30M more per month for Instagram). Annual revenue: Instagram ≈ $449.46M/year, rednote ≈ $13.89M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or rednote? v
Instagram leads with about 7.5B estimated downloads vs 38.0M for rednote - a 195.9× gap. Instagram reports 5,000,000,000+ installs on Google Play. rednote reports 10,000,000+ installs on Google Play.
Are Instagram and rednote in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and rednote offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. rednote: IAP range $0.49 - $364.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; rednote runs "Subscription (~$13.37/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or rednote? v
Instagram edges ahead with ★ 4.0 vs ★ 4.0 (gap of 0.0 stars). Rating volume: Instagram 4.6M ratings, rednote 12K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs rednote revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.45M for Instagram and $1.16M for rednote are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or rednote to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.