Instagram vs Shaadi.com Indian Matrimony
Instagram
Google Play
$37.45M/mo
~$449.46M/yr · 7.5B installs
VS
Shaadi.com Indian Matrimony
People Interactive
Google Play
$916.4K/mo
~$11.00M/yr · 44.3M installs
Revenue winner
Instagram wins
+3987% vs other
Installs winner
Instagram wins
+16727% vs other
MAU winner
Instagram wins
+4107% vs other
Rating winner
Shaadi.com Indian Matrimony wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 41× more per month than Shaadi.com Indian Matrimony - $37.45M vs $916.4K.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $2.21/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Shaadi.com Indian Matrimony's ~44.3M - 168.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Shaadi.com Indian Matrimony
Monthly revenue (est.)?
$37.45M
◀
$916.4K
Annual revenue (est.)
$449.46M
◀
$11.00M
Lifetime installs (est.)
7.5B
◀
44.3M
Monthly active users (est.)?
186.3M
◀
4.4M
App Store rating
4.02★
▶
4.10★
Total ratings
167.6M
◀
450K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$2.21
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Oct 25, 2011
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 10.47.1
- Languages
- -
Instagram trajectory
Shaadi.com Indian Matrimony trajectory
FAQ
Which makes more money, Instagram or Shaadi.com Indian Matrimony? v
Instagram earns about $37.45M per month, while Shaadi.com Indian Matrimony earns about $916.4K. That is a 40.9× revenue gap (~$36.54M more per month for Instagram). Annual revenue: Instagram ≈ $449.46M/year, Shaadi.com Indian Matrimony ≈ $11.00M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Shaadi.com Indian Matrimony? v
Instagram leads with about 7.5B estimated downloads vs 44.3M for Shaadi.com Indian Matrimony - a 168.3× gap. Instagram reports 5,000,000,000+ installs on Google Play. Shaadi.com Indian Matrimony reports 10,000,000+ installs on Google Play.
Are Instagram and Shaadi.com Indian Matrimony in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Shaadi.com Indian Matrimony offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Shaadi.com Indian Matrimony: IAP range $0.49 - $10.00 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Shaadi.com Indian Matrimony runs "Subscription (~$2.21/mo, dating)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Shaadi.com Indian Matrimony? v
Shaadi.com Indian Matrimony edges ahead with ★ 4.1 vs ★ 4.0 (gap of 0.1 stars). Rating volume: Instagram 4.6M ratings, Shaadi.com Indian Matrimony 4K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Shaadi.com Indian Matrimony revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.45M for Instagram and $916.4K for Shaadi.com Indian Matrimony are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Shaadi.com Indian Matrimony to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.