Instagram vs Shadex
Instagram
Google Play
$37.97M/mo
~$455.61M/yr · 7.6B installs
VS
Shadex
NexusNetwork Limited
Google Play
$10.6K/mo
~$127.2K/yr · 138K installs
Revenue winner
Instagram wins
+358054% vs other
Installs winner
Instagram wins
+5499849% vs other
MAU winner
Instagram wins
+477326% vs other
Rating winner
Instagram wins
+46% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 3582× more per month than Shadex - $37.97M vs $10.6K.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $16.71/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.6B lifetime installs vs Shadex's ~138K - 54999.5× the funnel top.
- Better app store reviews. Instagram sits at 4.00★ vs 2.75★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Shadex
Monthly revenue (est.)?
$37.97M
◀
$10.6K
Annual revenue (est.)
$455.61M
◀
$127.2K
Lifetime installs (est.)
7.6B
◀
138K
Monthly active users (est.)?
189.1M
◀
40K
App Store rating
4.00★
◀
2.75★
Total ratings
168.3M
◀
297
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$16.71
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- Jun 29, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Nov 12, 2024
- Last updated
- Jun 26, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 1.0.15
- Languages
- -
Instagram trajectory
Shadex trajectory
FAQ
Which makes more money, Instagram or Shadex? v
Instagram earns about $37.97M per month, while Shadex earns about $10.6K. That is a 3581.5× revenue gap (~$37.96M more per month for Instagram). Annual revenue: Instagram ≈ $455.61M/year, Shadex ≈ $127.2K/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Shadex? v
Instagram leads with about 7.6B estimated downloads vs 138K for Shadex - a 54999.5× gap. Instagram reports 5,000,000,000+ installs on Google Play. Shadex reports 100,000+ installs on Google Play.
Are Instagram and Shadex in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Shadex offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Shadex: IAP range $3.99 - $69.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Shadex runs "Subscription (~$16.71/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Shadex? v
Instagram edges ahead with ★ 4.0 vs ★ 2.8 (gap of 1.3 stars). Rating volume: Instagram 4.6M ratings, Shadex 136 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Shadex revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.97M for Instagram and $10.6K for Shadex are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Shadex to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.