Instagram vs Threads
Instagram
Google Play
$37.45M/mo
~$449.46M/yr · 7.5B installs
VS
Threads
Instagram
Google Play
$8.17M/mo
~$98.09M/yr · 619.4M installs
Revenue winner
Instagram wins
+358% vs other
Installs winner
Instagram wins
+1103% vs other
MAU winner
Instagram wins
+401% vs other
Rating winner
Threads wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 5× more per month than Threads - $37.45M vs $8.17M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $11.43/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Threads's ~619.4M - 12.0× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Threads
Monthly revenue (est.)?
$37.45M
◀
$8.17M
Annual revenue (est.)
$449.46M
◀
$98.09M
Lifetime installs (est.)
7.5B
◀
619.4M
Monthly active users (est.)?
186.3M
◀
37.2M
App Store rating
4.02★
▶
4.06★
Total ratings
167.6M
◀
2.4M
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$11.43
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- May 1, 2023
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- 427.1.0.49.72
- Languages
- -
Instagram trajectory
Threads trajectory
FAQ
Which makes more money, Instagram or Threads? v
Instagram earns about $37.45M per month, while Threads earns about $8.17M. That is a 4.6× revenue gap (~$29.28M more per month for Instagram). Annual revenue: Instagram ≈ $449.46M/year, Threads ≈ $98.09M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Threads? v
Instagram leads with about 7.5B estimated downloads vs 619.4M for Threads - a 12.0× gap. Instagram reports 5,000,000,000+ installs on Google Play. Threads reports 500,000,000+ installs on Google Play.
Are Instagram and Threads in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Threads offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Threads: IAP range $0.99 - $131.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Threads runs "Subscription (~$11.43/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Threads? v
Threads edges ahead with ★ 4.1 vs ★ 4.0 (gap of 0.0 stars). Rating volume: Instagram 4.6M ratings, Threads 36K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Threads revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.45M for Instagram and $8.17M for Threads are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Threads to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.