Instagram vs Toki : Talk &link the world
Instagram
Google Play
$37.45M/mo
~$449.46M/yr · 7.5B installs
VS
Toki : Talk &link the world
Piko Team
Google Play
$346.4K/mo
~$4.16M/yr · 15.7M installs
Revenue winner
Instagram wins
+10713% vs other
Installs winner
Instagram wins
+47274% vs other
MAU winner
Instagram wins
+10475% vs other
Rating winner
Instagram wins
+70% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 108× more per month than Toki : Talk &link the world - $37.45M vs $346.4K.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $7.00/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Toki : Talk &link the world's ~15.7M - 473.7× the funnel top.
- Better app store reviews. Instagram sits at 4.02★ vs 2.36★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Toki : Talk &link the world
Monthly revenue (est.)?
$37.45M
◀
$346.4K
Annual revenue (est.)
$449.46M
◀
$4.16M
Lifetime installs (est.)
7.5B
◀
15.7M
Monthly active users (est.)?
186.3M
◀
1.8M
App Store rating
4.02★
◀
2.36★
Total ratings
167.6M
◀
15K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$7.00
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- -
- Last updated
- May 9, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 1.2.14.2
- Languages
- -
Instagram trajectory
Toki : Talk &link the world trajectory
FAQ
Which makes more money, Instagram or Toki : Talk &link the world? v
Instagram earns about $37.45M per month, while Toki : Talk &link the world earns about $346.4K. That is a 108.1× revenue gap (~$37.11M more per month for Instagram). Annual revenue: Instagram ≈ $449.46M/year, Toki : Talk &link the world ≈ $4.16M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Toki : Talk &link the world? v
Instagram leads with about 7.5B estimated downloads vs 15.7M for Toki : Talk &link the world - a 473.7× gap. Instagram reports 5,000,000,000+ installs on Google Play. Toki : Talk &link the world reports 10,000,000+ installs on Google Play.
Are Instagram and Toki : Talk &link the world in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Toki : Talk &link the world offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Toki : Talk &link the world: IAP range $0.49 - $99.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Toki : Talk &link the world runs "Subscription (~$7.00/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Toki : Talk &link the world? v
Instagram edges ahead with ★ 4.0 vs ★ 2.4 (gap of 1.7 stars). Rating volume: Instagram 4.6M ratings, Toki : Talk &link the world 3 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Toki : Talk &link the world revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.45M for Instagram and $346.4K for Toki : Talk &link the world are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Toki : Talk &link the world to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.