Instagram vs Tomodachi Plaza

Instagram

Instagram
Google Play
$37.97M/mo
~$455.60M/yr · 7.6B installs
VS

Tomodachi Plaza

VNDER
Google Play
$0/mo
~$0/yr · 149K installs
Revenue winner Instagram wins +3796666600% vs other
Installs winner Instagram wins +5091030% vs other
MAU winner Instagram wins +457735% vs other
Rating winner Instagram wins +74% vs other

Why Instagram is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 37966666× more per month than Tomodachi Plaza - $37.97M vs $0.
  2. Subscription model. Instagram runs a $1.38/mo subscription that compounds; Tomodachi Plaza relies on one-shot IAP or ads.
  3. Bigger install base. Instagram has ~7.6B lifetime installs vs Tomodachi Plaza's ~149K - 50911.3× the funnel top.
  4. Better app store reviews. Instagram sits at 4.00★ vs 2.30★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
Tomodachi Plaza
Monthly revenue (est.)?
$37.97M
$0
Annual revenue (est.)
$455.60M
$0
Lifetime installs (est.)
7.6B
149K
Monthly active users (est.)?
189.1M
41K
App Store rating
4.00★
2.30★
Total ratings
168.3M
230
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
No sub
IAP tiers detected
0 tiers
=
0 tiers

Instagram

Instagram
Google Play
Category
Social
Price
Free
Released
Apr 3, 2012
Last updated
Jun 29, 2026
File size
-
Content rating
Teen
Version
VARY
Languages
-
View full Instagram report →

Tomodachi Plaza

VNDER
Google Play
Category
Social
Price
Free
Released
May 2, 2026
Last updated
Jun 9, 2026
File size
-
Content rating
Teen
Version
1.2.0
Languages
-
View full Tomodachi Plaza report →

Instagram trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Tomodachi Plaza trajectory

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FAQ

Which makes more money, Instagram or Tomodachi Plaza? v
Instagram earns about $37.97M per month, while Tomodachi Plaza earns about $0. That is a ∞× revenue gap (~$37.97M more per month for Instagram). Annual revenue: Instagram ≈ $455.60M/year, Tomodachi Plaza ≈ $0/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Tomodachi Plaza? v
Instagram leads with about 7.6B estimated downloads vs 149K for Tomodachi Plaza - a 50911.3× gap. Instagram reports 5,000,000,000+ installs on Google Play. Tomodachi Plaza reports 100,000+ installs on Google Play.
Are Instagram and Tomodachi Plaza in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Tomodachi Plaza offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Tomodachi Plaza: no IAP detected on the public listing. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Tomodachi Plaza runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Tomodachi Plaza? v
Instagram edges ahead with ★ 4.0 vs ★ 2.3 (gap of 1.7 stars). Rating volume: Instagram 4.6M ratings, Tomodachi Plaza 23 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Tomodachi Plaza revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.97M for Instagram and $0 for Tomodachi Plaza are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Tomodachi Plaza to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.