Instagram vs Tumblr: Social Media & Art
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS
Tumblr: Social Media & Art
Tumblr, Inc
Google Play
$1.99M/mo
~$23.91M/yr · 149.2M installs
Revenue winner
Instagram wins
+1780% vs other
Installs winner
Instagram wins
+4896% vs other
MAU winner
Instagram wins
+2017% vs other
Rating winner
Instagram wins
+6% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 19× more per month than Tumblr: Social Media & Art - $37.46M vs $1.99M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $12.19/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Tumblr: Social Media & Art's ~149.2M - 50.0× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Tumblr: Social Media & Art
Monthly revenue (est.)?
$37.46M
◀
$1.99M
Annual revenue (est.)
$449.47M
◀
$23.91M
Lifetime installs (est.)
7.5B
◀
149.2M
Monthly active users (est.)?
186.3M
◀
8.8M
App Store rating
4.02★
◀
3.80★
Total ratings
167.6M
◀
3.7M
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$12.19
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Aug 14, 2010
- Last updated
- May 2, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 44.4.0.108
- Languages
- -
Instagram trajectory
Tumblr: Social Media & Art trajectory
FAQ
Which makes more money, Instagram or Tumblr: Social Media & Art? v
Instagram earns about $37.46M per month, while Tumblr: Social Media & Art earns about $1.99M. That is a 18.8× revenue gap (~$35.46M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, Tumblr: Social Media & Art ≈ $23.91M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Tumblr: Social Media & Art? v
Instagram leads with about 7.5B estimated downloads vs 149.2M for Tumblr: Social Media & Art - a 50.0× gap. Instagram reports 5,000,000,000+ installs on Google Play. Tumblr: Social Media & Art reports 100,000,000+ installs on Google Play.
Are Instagram and Tumblr: Social Media & Art in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Tumblr: Social Media & Art offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Tumblr: Social Media & Art: IAP range $0.99 - $149.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Tumblr: Social Media & Art runs "Subscription (~$12.19/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Tumblr: Social Media & Art? v
Instagram edges ahead with ★ 4.0 vs ★ 3.8 (gap of 0.2 stars). Rating volume: Instagram 4.6M ratings, Tumblr: Social Media & Art 332K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Tumblr: Social Media & Art revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $1.99M for Tumblr: Social Media & Art are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Tumblr: Social Media & Art to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.