Instagram vs VK: music, video, messenger
Instagram
Google Play
$37.45M/mo
~$449.46M/yr · 7.5B installs
VS
VK: music, video, messenger
VKL
Google Play
$5.14M/mo
~$61.70M/yr · 468.7M installs
Revenue winner
Instagram wins
+628% vs other
Installs winner
Instagram wins
+1490% vs other
MAU winner
Instagram wins
+610% vs other
Rating winner
Instagram wins
+27% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 7× more per month than VK: music, video, messenger - $37.45M vs $5.14M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $7.83/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs VK: music, video, messenger's ~468.7M - 15.9× the funnel top.
- Better app store reviews. Instagram sits at 4.02★ vs 3.16★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
VK: music, video, messenger
Monthly revenue (est.)?
$37.45M
◀
$5.14M
Annual revenue (est.)
$449.46M
◀
$61.70M
Lifetime installs (est.)
7.5B
◀
468.7M
Monthly active users (est.)?
186.3M
◀
26.2M
App Store rating
4.02★
◀
3.16★
Total ratings
167.6M
◀
9.3M
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$7.83
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Jun 14, 2011
- Last updated
- Apr 17, 2026
- File size
- -
- Content rating
- Teen
- Version
- 8.174.1
- Languages
- -
Instagram trajectory
VK: music, video, messenger trajectory
FAQ
Which makes more money, Instagram or VK: music, video, messenger? v
Instagram earns about $37.45M per month, while VK: music, video, messenger earns about $5.14M. That is a 7.3× revenue gap (~$32.31M more per month for Instagram). Annual revenue: Instagram ≈ $449.46M/year, VK: music, video, messenger ≈ $61.70M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or VK: music, video, messenger? v
Instagram leads with about 7.5B estimated downloads vs 468.7M for VK: music, video, messenger - a 15.9× gap. Instagram reports 5,000,000,000+ installs on Google Play. VK: music, video, messenger reports 100,000,000+ installs on Google Play.
Are Instagram and VK: music, video, messenger in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and VK: music, video, messenger offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. VK: music, video, messenger: IAP range $0.49 - $124.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; VK: music, video, messenger runs "Subscription (~$7.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or VK: music, video, messenger? v
Instagram edges ahead with ★ 4.0 vs ★ 3.2 (gap of 0.9 stars). Rating volume: Instagram 4.6M ratings, VK: music, video, messenger 11K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs VK: music, video, messenger revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.45M for Instagram and $5.14M for VK: music, video, messenger are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or VK: music, video, messenger to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.