Instagram vs Walla: Live & Social
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS
Walla: Live & Social
Catch Me LLC
Google Play
$884.0K/mo
~$10.61M/yr · 10.6M installs
Revenue winner
Instagram wins
+4137% vs other
Installs winner
Instagram wins
+70410% vs other
MAU winner
Instagram wins
+17527% vs other
Rating winner
Walla: Live & Social wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 42× more per month than Walla: Live & Social - $37.46M vs $884.0K.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $13.71/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Walla: Live & Social's ~10.6M - 705.1× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Walla: Live & Social
Monthly revenue (est.)?
$37.46M
◀
$884.0K
Annual revenue (est.)
$449.47M
◀
$10.61M
Lifetime installs (est.)
7.5B
◀
10.6M
Monthly active users (est.)?
186.3M
◀
1.1M
App Store rating
4.02★
▶
4.11★
Total ratings
167.6M
◀
35K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$13.71
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Aug 18, 2020
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 5.12.6
- Languages
- -
Instagram trajectory
Walla: Live & Social trajectory
FAQ
Which makes more money, Instagram or Walla: Live & Social? v
Instagram earns about $37.46M per month, while Walla: Live & Social earns about $884.0K. That is a 42.4× revenue gap (~$36.57M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, Walla: Live & Social ≈ $10.61M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Walla: Live & Social? v
Instagram leads with about 7.5B estimated downloads vs 10.6M for Walla: Live & Social - a 705.1× gap. Instagram reports 5,000,000,000+ installs on Google Play. Walla: Live & Social reports 10,000,000+ installs on Google Play.
Are Instagram and Walla: Live & Social in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Walla: Live & Social offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Walla: Live & Social: IAP range $0.99 - $189.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Walla: Live & Social runs "Subscription (~$13.71/mo, dating)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Walla: Live & Social? v
Walla: Live & Social edges ahead with ★ 4.1 vs ★ 4.0 (gap of 0.1 stars). Rating volume: Instagram 4.6M ratings, Walla: Live & Social 14 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Walla: Live & Social revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $884.0K for Walla: Live & Social are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Walla: Live & Social to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.