Instagram vs Who - Live Video Chat
Instagram
Google Play
$37.97M/mo
~$455.61M/yr · 7.6B installs
VS
Who - Live Video Chat
Media Republic Apps
Google Play
$2.03M/mo
~$24.37M/yr · 59.8M installs
Revenue winner
Instagram wins
+1769% vs other
Installs winner
Instagram wins
+12547% vs other
MAU winner
Instagram wins
+2295% vs other
Rating winner
Who - Live Video Chat wins
+13% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 19× more per month than Who - Live Video Chat - $37.97M vs $2.03M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $15.41/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.6B lifetime installs vs Who - Live Video Chat's ~59.8M - 126.5× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Who - Live Video Chat
Monthly revenue (est.)?
$37.97M
◀
$2.03M
Annual revenue (est.)
$455.61M
◀
$24.37M
Lifetime installs (est.)
7.6B
◀
59.8M
Monthly active users (est.)?
189.1M
◀
7.9M
App Store rating
4.00★
▶
4.52★
Total ratings
168.3M
◀
286K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$15.41
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- Jun 29, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Sep 23, 2018
- Last updated
- Jun 29, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 1.10.154
- Languages
- -
Instagram trajectory
Who - Live Video Chat trajectory
FAQ
Which makes more money, Instagram or Who - Live Video Chat? v
Instagram earns about $37.97M per month, while Who - Live Video Chat earns about $2.03M. That is a 18.7× revenue gap (~$35.94M more per month for Instagram). Annual revenue: Instagram ≈ $455.61M/year, Who - Live Video Chat ≈ $24.37M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Who - Live Video Chat? v
Instagram leads with about 7.6B estimated downloads vs 59.8M for Who - Live Video Chat - a 126.5× gap. Instagram reports 5,000,000,000+ installs on Google Play. Who - Live Video Chat reports 50,000,000+ installs on Google Play.
Are Instagram and Who - Live Video Chat in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Who - Live Video Chat offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Who - Live Video Chat: IAP range $0.99 - $239.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Who - Live Video Chat runs "Subscription (~$15.41/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Who - Live Video Chat? v
Who - Live Video Chat edges ahead with ★ 4.5 vs ★ 4.0 (gap of 0.5 stars). Rating volume: Instagram 4.6M ratings, Who - Live Video Chat 6K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Who - Live Video Chat revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.97M for Instagram and $2.03M for Who - Live Video Chat are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Who - Live Video Chat to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.